The other day we reported that Farmville had invaded the real world, making their Farmville Bucks available through various Green Giant produce products, today the tables have switched and the real world is invading the social game.
The invasion comes courtesy of Cascadian Farms, an organic Blueberry farm which has watched as 310 million organic blueberries have been planted. To put those numbers into perspective, it took 1 million players purchasing 20 coins each to plant that number of crops.
While Taami Nutz had a brand-sponsored peanut in early 2010, Cascadian Farm is the first to see their logo and brand enter into the FarmVille market.
Cascadian Farms has also watched as their virtual farmer “Farmer Joe” has received more than 5,000 friend requests through Facebook, in-part proving that the campaign has been effective in developing an interested customer base for the company.
It will be interesting to see if “Farmer Joe” makes the leap from the virtual world to the real world, in any case, it’s a pretty cool development.
FarmVille will wrap up the marketing campaign on July 26th, but I have a feeling Cascadian Farms will continue to going for much longer.