Considered by many to be an ancient tradition of the twitterverse, “follow Fridays” (symbolized by the #followfriday or #ff hash tags) has been one of the primary ways at finding new friends on Twitter.
Taking a cue from its users, Twitter has created a feature that will help fans find friends with similar tastes without spamming their tweet streams with hash tags and usernames.
With more than a hundred million users on Twitter, there are sure to be at least dozens of accounts out there that will reflect your interests. The trouble is finding all of them. Today we’re beginning to roll out a simple, but powerful new feature to help address that — “Suggestions for You”. The algorithms in this feature, built by our user relevance team, suggest people you don’t currently follow that you may find interesting. The suggestions are based on several factors, including people you follow and the people they follow. You’ll see these suggestions on Twitter.com and the Find People section. If you like a suggestion, click “follow”; if you don’t, click “hide,” and we’ll try not to suggest that user again. (Official Twitter Blog)
While far from perfect, Social Follow helps users passively find new friends, which is a better alternative to the fire hose of follow Fridays that flood the service.
The tool may also help Twitter combat spammers, trolls, and self appointed marketing guru’s (who are always seeking attention) by helping new users connect with people that interest them.
Twitter has not indicated one way or another whether companies would be able to pay to be recommended to users (something businesses would gladly pay for), but for now it looks like Social Follow may help the twitterverse feel much more connected (minus the hash tags of course!).