According to ReadWriteWeb, the Angstro website describes themselves as:
“Inspired by the angstrom unit of measure (0.1 nanometre) named after Swedish physicist Anders Jonas Angstrom, Angstro represents the ability to hone in on highly focused, relevant news across professional networks. Where search engines such as Google and other news aggregator services have immense infrastructures that return a huge array of random results, Angstro analyses a wide breadth of information from multiple data sources to deliver very few, yet very intelligent results.”
With the acquisition The L.A. Times is also reporting that company co-founder Rohit Khare has been hired to help mold the companies newly forming social network. Khare is a respected Internet researcher and will help Google form the look and feel of the new network.
The acquisition and hiring of Khare was confirmed by Google employee Joseph Smarr when he tweeted:
“Thrilled to welcome @rohitkhare to Google to help us work on building a better social web!”
The move is an important consideration for Google as rumors are circulating that Facebook may soon release their own ad network to compete with Google Adsense. Currently several ex-Google executives are running the advertising division at Facebook.
How Khare will affect the GoogleMe project base is yet to be determined, however one thing is for certain, with his know how it will be a huge step forward for Google and their efforts to compete with Facebook in the social networking field.