After releasing live stats for their BlogSpot users, Google is now experimenting with live stats for FeedBurner fans (which users can access by clicking on the “Try out the NEW (beta) version!” link at the top of their screen).
Today, we will be rolling out a new, experimental interface for Google FeedBurner. The real story is what’s new under the hood, however: the new interface provides real time stats for clicks, views, and podcast downloads, which means you can start seeing what content is drawing traffic from feed readers, Twitter, and other syndicated sources as it happens.
Additionally, if you use the FeedBurner Socialize service, and your platform uses PubSubHubbub or you ping us when you post, you can for the first time get stats on how much traffic your feed items are receiving from Twitter, as well as feed reading platforms like Google Reader in one place. Again, all within seconds of posting your content. Ping? Pong! Yep. That fast. (Adsense For Feeds)
The new layout does take some time getting use to and there are apparently some features items missing in the beta when compared to the original (as you can’t even insert extra feeds to burn), although Google will probably insert these as time moves on.
As stated above PubSubHubBub is recommended in order to take full advantage of FeedBurner’s live stats feature, so self hosted WordPress fans will need to install a plugin in order to utilize this service (note: Google has already activated PubSubHubBub for BlogSpot fans).
Either way the real time analytics feature should give bloggers yet another reason to stick with Google, as well as give the company an edge over rivals (note: assuming there are any left that is).