Guest bloggers can be a godsend to your site. Not only can they take the burden off of writing the content for your site, but they are also a powerful way to attract inbound links to your site as your guests link to their posts from their sites.
However, attracting guest bloggers can be very difficult. Since virtually every site would love a little help and there are only so many with the time and interest to provide free content, the market for guest bloggers can be a competitive one, especially for high-quality bloggers.
So how can you attract guest bloggers to your site? Here are seven tips that can help you keep a steady stream of willing bloggers at your door.
1. Use SEO
Most people seeking to do guest blog posts will research who to ask the same way most people research any topic on the Web, by using Google. Make sure that your site scores well in your field for the term “guest blogger” or “guest blogging” to ensure that those who are interested find you first.
For example, if your site is about monitors, you want to ensure you rank at the top for “Monitor Guest Blogging” and related keywords. For this you would need to do the right on-page optimization and have some external links with the right anchor text.
Further Reference: This post on BroadbandGenie includes “Guest Blog” in the title, causing the post to rank within the top five for “iPhone Guest Blogging”, making it a natural go-to site for potential guest bloggers on the topic.
2. Have a Dedicated Guest Blogging Page
If you don’t have a standalone page for guest bloggers, you need to create one. Not only is this crucial for SEO but it lets potential bloggers know that you are serious about wanting their posts and gives them the impression that their time and effort is important to you.
It also shows them that you are interested in accepting guest posts and that their effort contacting you might yield results.
Further Reference: iPhoneLive has a dedicated page that enables potential guest bloggers to easily contact and apply for a guest blogging spot.
3. Sell Your Site
Once you have created your guest blogging page, you need to decide what to put on it and one of the most important things to do is try and sell your site to the potential guest blogger. Why should they blog for you and not your competitor? What can you offer that no other site can?
If you can’t answer those questions, you need to spend some time and find some, they are key to giving a potential guest blogger compelling reasons to write for you.
Be sure to mention your Alexa rank, PR, monthly visits, rss subscribers and more.
Further Reference: Handbag Heaven does a great job pitching its site to potential guest bloggers, focusing more on an emotional appeal with some.
4. Highlight Previous Guest Bloggers
If you’ve had other guest bloggers write for you, highlight their work as well. Not only does this help showcase the type of work that you are looking for, but it also shows that there is a very real chance the applicant can be published as others have been able to do it before them.
Further Reference: Author Gregg Olsen’s blog has a separate Guest Blogging category that it promotes in the side bar of every page.
5. Make Contact Easy
Make getting in touch with you about guest blogging easy. Offer multiple means of contact being sure to include a real email address as many may not wish to use a form to submit an anonymous form to be a guest blogger. Give your potential blogger choices and make the process as painless as possible.
You should specify that each application will reviewed and answered in few days. Bloggers don’t like to send out a message to someone that might ignore them.
Further Reference: Michigan’s Official Tourism Blog makes it very easy to contact them regarding guest blogging, offering both a real email address and a form on their contact page. Also another great example of how to sell your site for guest blogging.
6. Reward Guest Bloggers Well
Be liberal with your rewards to your guest bloggers, give them prominent links to their sites, bio boxes with images and highlight their work prominently on your site. Not only will this make them feel rewarded, but it will show future candidates that you take their efforts seriously and make them more likely to work with you than a competitor’s site.
Further Reference: Once again, looking at Michigan’s Official Tourism Blog, guest bloggers there are rewarded with two links, one before and one after the article, as well as mentions on Facebook and Twitter.
7. Join a Guest Blogging Community
These forums can be a great way to stir up interest in guest blogging for your site and get the ball rolling.
Further Reference: MyGuestBlog, as mentioned above, is an excellent example of a guest blogging community and the most popular of its kind.
All in all though, there is no reason your blog can not attract a healthy stream of guest bloggers, regardless of its size. The only thing you have to do is dedicate yourself to making guest blogging a part of your site’s future and treat it accordingly.
Most likely you’ll find that people are more than happy to write for you as they will feel their work is both appreciated and rewarded. That, in turn, is what makes all the difference in the world when seeking out free articles.
Guest Bio: This post was written by Lior who works for producteev, one of the more known productivity tools on the web.