The customers points can be used for game cards and virtual currency, while Zynga will also offer exclusive virtual goods to AMEX points customers for their products, including the very popular FarmVille social game.
The move is a smart one for Amex, allowing them to push their rewards points out for cheap to acquire virtual goods, while tapping into a customer base of 56 million social gamers in America alone.
While it’s still unseen how many AMEX customers will flock to the virtual goods, the market in 2009 reported more than $2.2 billion in virtual sales, with most of those sales coming from micro-payment company’s such as PayPal and through the use of major credit cards.
With Facebook Credits being gobbled up at national retailers and social gaming increasing in popularity, the move should be viewed positively by American Express and their shareholders.
What do you think, will you be using any of your American Express Membership Rewards points for Zynga cash or exclusive offers and goods?