Welcome to the new swag store! It’s not fancy right now, but rather than make you wait for bells and whistles, we wanted to get it up and running as soon as possible, since people have been asking when they can buy sweatshirts for holiday gifts.
Why are we selling this stuff? First, because we love WordPress and we like having this stuff ourselves so we can show the world and spread the word. Second, because we send a lot of free swag to WordCamps and meetups around the world, which adds up. If this store winds up making a profit, it will help to offset the costs of those donations. (WordPress Swag Store)
Although swag stores may seem trivial to some, they are in fact a great way for companies to market their brand in the physical world without spending money on ads or depending upon media outlets for mentions.
Users can buy hoodies, t-shirts, fleece jackets, iPhone stickers and yes, even a mug (which Lorelle of WP fame seems to love) for relatively inexpensive prices (at least if you live within the US).
Unfortunately there isn’t any VaultPress wearables available (so yours truly will not be able to pick up a special hoodie before the holidays), although hopefully Automattic will consider expanding their lineup to include other products in the future.