Who’s Stealing Tumblr’s Name On Windows Phone 7?

Filed as News on December 27, 2010 10:07 pm

Although Tumblr does have official apps upon Blackberry, iPhone and Android, they have yet to release an official app for Windows Phone 7.

Unfortunately it looks like a third party developer (by the name of “sefirot”) has decided to cash in on Tumblr’s lack of official presence by naming their app after the micro blogging site.

Although technically the app is called “Tumblr.” (with a period at the end), it’s doubtful that Tumblr’s lawyers are going to let the app pass unchallenged lest users confuse it for the official app (which can easily damage Tumblr’s brand).

While Tumblr doesn’t seem to mind third party developers utilizing their name within an app (which Ad Astra Consulting did with WPTumblr), it is doubtful that they will be thrilled with the idea of someone using their corporate name which is trademarked.

Ironically something similar happened to Twitter last year (although the company quickly changed the name to TwitterKiss later on) and I would not be surprised if Tumblr’s lawyers contact Microsoft in order to have the app removed or renamed before the year is out.

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