Flock launched in 2005 and allows users to move seamlessly between their Facebook, Twitter and LinkedIn statuses via a sidebar. The social browser also features link-sharing features and a “Social Search” option where users can track their friends conversations based on various topics.
While the cost of the acquisition is not known at this time, we do know it was largely a talent buy with the Flock team joining the Zynga team moving forward.
Company CEO Shawn Hardin wrong about the acquisition on the official Flock blog:
“Our team will help Zynga in achieving their goal of building the most fun, social games available to anyone, anytime — on any platform.”
Flock’s 10 million users joins Zynga’s user base of 215 million monthly active users, although we suspect many Flock users already play the likes of FarmVille, CityVille, Mafia Wars and various other Zynga based games.
What do you think will come of the Flock acquisition by Zynga?