The Power of Proper Blog Branding

Filed as Guides on February 7, 2011 10:00 am

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Contrary to what others think, blogs need branding, too. We all know that, as a blog becomes public on the World Wide Web, the owner bears the initial concern of attracting his or her initial readers. To gain a reader base more easily, a blog should have the proper branding.

Branding is the process of putting an identity on a certain product, business and service; branding also allows a blog owner to give his or her blog its own identity, for it to have uniqueness and character. Normally, blog branding is done before anything else, even before choosing a domain name. It is executed before a blog’s launching, before its first reader is able to see it. Branding aims for recognition, identity, and individuality so that a blog can have its distinctive place on the World Wide Web, especially with its target niche. It is the first step in attracting influencers to your blog.

The blog’s name. Once you register a blog’s domain name, you can’t change it. Though blog owners should think of branding before anything else, the only thing you can do in such a case is to give your blog an appropriate name. You don’t have to be an expert at advertising to think of a good blog name. You just have to relate the name to your blog’s niche, or at least to your blog’s domain name. The blog’s name will have an important role in your blog’s future, since it will be used for many optimization campaigns. So giving your blog a name should not be taken for granted.

The blog’s design. The blog’s design mainly involves your blog’s visual attributes. Use styling details (colors, fonts and photos) that somehow relate to your business and niche. For example, you can opt to use color themes in brown and green if your blog talks about ecology and nature. Combine common sense with creativity and you will definitely nail this aspect.

The blog’s layout. Now that you have chosen the right look for your blog, you’ll have to make sure that all elements on your blog are properly arranged. Although this process is usually outsourced to professionals, you can do it on your own. The World Wide Web is a great resource for websites that offer free ideas on how to design your blog and how to use image-editing programs such as Adobe Photoshop and Corel Draw.

Blog extras. Logos and avatars involved in commenting formats will play a great role in the blogging process. Though these are always considered as minor details, ignoring them can put you on the wrong path. Some perfectly-designed blogs fail to attract and sustain readership because of incorrect commenting formats. Extend branding to these so-called minor details and you’ll have the power to utilize these to reach a wider sector of your target audience.

The blog’s language or tone. Make sure that your ideas and thoughts are written in a proper, non-offensive language. Uniformity is also important. Minimize language differences among your blog posts. Avoid using a condescending or overly sarcastic tone; this may cause readers to think that you’re arrogant. Choose your words wisely; doing so ensures that readers understand and respect your opinions and thoughts.

Guest Bio: Warner is interested in everything online that fuels discovery. I find SEO a facinating puzzle so of course work for an SEO Reseller, Endless Rise.

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