How Do You Use Social Media Marketing?

Filed as Editorial on February 25, 2011 9:00 am

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Working with Internet Marketers and so called Social Media Experts has taught me a few things about how companies use new media. Being immersed in the day-to-day operations of using Social Media for a variety of uses has me wondering how other companies are connecting with people.

This being The Blog Herald I wanted to start an open discussion on your experiences with Social Media Marketing – the good, the bad and the ugly.

I’ve been intrigued by not only companies and brands using Social Media but the agencies powering their online campaigns. I’ve seen varied approaches that have worked or brought stress to the staff leading to a marketing meltdown. I’ve also run in to the bad side of Social Media Marketing but there good people out there doing great things, enough to make up for the lousy guys.

I’m not too thrilled about using the term Social Media Marketing, if you read my post “The Problem With Social Media Marketing” you surely know about my grievances. But a lot of great and not so great Internet Marketers fall under Social Media Marketing as well and I want to get everyone’s feedback.

How have you used Social Media Marketing to with a client? Is your approach two pronged tackling every social site to generate buzz or are you more conservative opting for slower more organic growth?

Let me know in the comments!

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