February 9, 2011
Super Bowl Sunday helped set yet another new record, this time in regards to the number of Tweets being sent by Twitter followers on a per second basis.
Twitter execs announced on Wednesday that during the last few seconds of the game, specifically at 10:07:16 p.m ET, 4,064 Tweets were sent in just one second, the most sent in a single second during a sporting event.
The old record? 3,283 tweets per second which was set during the World Cup back in June 2010.
Not only did a one second time period help set a new record, the old World Cup record was broken six times over the course of the Packers-Steelers game, with the second highest number of Tweets occuring when Usher made a surprise appearance during an otherwise boring Black Eyed Peas performance. read more
Tags: Social Media Records, Twitter, Twitter Records
It looks like the days of Facebook developers choosing any advertiser may soon be coming to an end, as the company has announced that developers will only be able to select advertisers who have publicly agreed to Facebook’s TOS.
Today, we’ve modified our Platform policies to require that developers operating on Facebook.com only use these ad providers in their apps. We will begin enforcing this policy on 2/28, which should provide you and other developers the time required to switch ad providers or to help us sign terms with the ad providers you may be using. We will continue to add other ad providers in the coming weeks. If your ad provider is not on this list, we encourage you to contact them to determine if they are planning on signing our terms. (Facebook Developer Blog)
While a few developers may grumble about the change (especially if they are using an lucrative ad agency not on Facebook’s approved list), this latest change should make the social site a little bit safer for their users.
This measure should also help reduce the chances of malicious advertisers acquiring information about users without their consent.
Currently there are 41 advertising agencies listed as of this post, and it would not be surprising to see that number double as the deadline for inclusion approaches.
Tags: Facebook

Is email becoming a thing of the past? Yes, if you are to ask 12 to 17 year olds in the US.
comScore’s report on 2010 U.S. Digital Year in Review revealed that usage among teens went down by 59% last year. Even young adults used email lesser last year by 18% Overall usage of email dropped by a less alarming rate of 8%
Alarming? Maybe. So what’s becoming the choice for teens when it comes to form of communicaton? Text messaging, Facebook and Twitter. It’s all about informal and short form of writing for them. Email is just too much for this age group.
All is not lost for email as older people (55 to 64 year olds) in the U.S. still use email. In fact, they used it more in 2010 than the previous year.
What we would want to see now is the promised Facebook integrated messaging system. That is supposed to make email, as we know it today, a thing of the past. Well, as hinted by Mark Zuckerberg. Where is it, by the way?
In the meantime, keep email alive. You can try sending me one at minicrivera@gmail.com. I’ll reply.
Tags: email, Facebook, SMS, Twitter
Unless you are a Buddhist monk, there’s a good chance you have accumulated a lot of stuff over your lifetime. Some it is for function; some of it you are emotionally attached to. And some of it, is just plain junk. But as you know, one man’s junk is another’s treasure.
One way to keep your belongings in check is to keep a running list of what you own, and Keepio makes the job easy.
The cloud-based system lets you seamlessly list items, enter descriptions and even upload photos of the things you own. It’s the perfect marketplace where you can collect, share and swap – all under one virtual roof.
So you might be asking yourself, why on earth would I take the time to lists everything I own. Here are a few reasons… read more
Tags: keepio, marketplace, share, swap
Social Media is such a fickle beast. One day people are Tweeting a revolution and the next a stalker takes a liking to Facebook’s CEO. However, Social Media, or at least Sony’s use of it, hasn’t been consistent leading to a massive blunder on the company’s part.
If you’ve been following any technology or gaming blog, you may know about Sony’s borderline lawsuit against George Hotz (Geohot). Sony is relentless pursuing every legal avenue available to fight Geohot’s publicly released PS3 Jailbreak. While the suit let alone the thought of suing Geohot for developing and releasing a Jailbreak of the PS3 seems ridiculous, Sony’s Social Media presence has ironically reflected the company’s publicly perceived image of insanity.
One of the biggest blunders is Sony’s marketing character Kevin Butler (Jerry Lambert) retweeting the code needed to Jailbreak a PS3. The response posted by Kevin is posed as a Battleship joke and contains the original reply, Jailbreak code and all. While Kevin/Jerry or whoever is managing the account went for a quick laugh, it only highlights how disorganized Sony’s Social Media presence is.
To make matters worse and further insinuate a PR blunder, Sony asked YouTube to not only hand over Geohot’s personal information but to disclose the personal information of anyone who has commented or viewed his video on Jailbreaking the PS3.
Casting its evidence-gathering net far and wide, SCEA has demanded that YouTube surrender not only information for Hotz’s account where his jailbreak video was posted, but also how many users accessed the video, the usernames of those with access to the video, and all usernames and IP addresses of everyone who posted or published comments to the vid.
Consistency is one of the most crucial aspects of a good Social Media strategy. Sony’s inconsistency coupled with its attempt to sue for something Apple hasn’t even considering bringing legal action against has only been amplified through Social Media.
Tags: blunder, Social Media, Sony, Twitter
Ready to ditch 140 characters and start showing off your personal videos to your Twitter followers?
Twitpic today revealed their new video sharing option and it’s a must have feature for anyone looking to market themselves even better on Twitter.
The new feature will also help aid citizen journalists as they continue to beat big media to major events, allowing for “on-the-scene” footage to be uploaded and shared to their Twitter followers in near real-time.
Sure you could just upload your videos to youtube and then share them on Twitter, but that really takes a user away from their Twitter core and with this new method those followers can respond in the same 140 characters they are accustomed with. read more
Tags: Twitpic, Twitter, Twitter Videos
February 8, 2011
Mark Zuckerberg, the founder of Facebook experienced karma first-hand as Lovely Faces, a dating website, featured 250,000 profiles of men and women whose photos were scraped without permission from the social network.
Lovely Faces founders Paolo Cirio and Alessandro Ludovico used an automated software that scraped the photos and profiles of Facebook users over a period of time. In a site that explains their purpose for Lovely Faces, the duo was very clear about their plan: steal 1 million Facebook profiles, filter them with face-recognition software, and post them on a custom-made dating website sorted by their facial expressions characteristics. Here’s a more detailed explanation on how they did it. They also have a video to go with it. read more
Tags: Facebook, identity theft, Lovely Faces, Mark Zuckerberg, social network
After receiving $8.65 million in funding last week, mobile social networking startup Path has finally announced the launch of a commenting feature for their iPhone application.
Known as Path Chat, the feature can be found when users download version 1.4 of the program, an update that was released to the general public on Monday.
Previously users only had the option of adding emoticons to photos as a means of commenting or through direct text messages to users, the new features simply adds traditional commenting to the mobile platform. read more
Tags: iPhone Apps, Path, Path Chat
February 7, 2011
Contrary to what others think, blogs need branding, too. We all know that, as a blog becomes public on the World Wide Web, the owner bears the initial concern of attracting his or her initial readers. To gain a reader base more easily, a blog should have the proper branding.
Branding is the process of putting an identity on a certain product, business and service; branding also allows a blog owner to give his or her blog its own identity, for it to have uniqueness and character. Normally, blog branding is done before anything else, even before choosing a domain name. It is executed before a blog’s launching, before its first reader is able to see it. Branding aims for recognition, identity, and individuality so that a blog can have its distinctive place on the World Wide Web, especially with its target niche. It is the first step in attracting influencers to your blog.
The blog’s name. Once you register a blog’s domain name, you can’t change it. Though blog owners should think of branding before anything else, the only thing you can do in such a case is to give your blog an appropriate name. You don’t have to be an expert at advertising to think of a good blog name. You just have to relate the name to your blog’s niche, or at least to your blog’s domain name. The blog’s name will have an important role in your blog’s future, since it will be used for many optimization campaigns. So giving your blog a name should not be taken for granted. read more
Tags: blog branding, branding yourself
It was the best opportunity to capture the attention of millions of viewers. In fact, all eyes were glued as people settled down on the Cowboys Stadium and on their couches to watch Super Bowl XLV. Everything was about Greenbay Packers and Pittsburgh Steelers but the National Anthem belonged to Christina Aguillera.
Unfortunately, she delivered the Superbowl’s first fumble by messing up the lyrics of the “Star -Spangled Banner.”
Instead of “O’er the ramparts we watched were so gallantly streaming?,” she said, “What so proudly we watched at the twilight’s last gleaming?” a line that she already delivered earlier.
Just like any fumble in this day and age, it gets captured in video via YouTube and people show their annoyance through Twitter. The video is here while here’s a sample of some Twitter posts:
“Sad Really: Shoutout to Cristina Aguillera for the first fumble of the Super Bowl,” @MickeyFactz said.
“Christina Aguillera butchered the melody and messed up the lyrics,” says @judy4arizona.
“I think Christina Aguillera spent too much time Just showing off her vocal range and lost the plot a bit!” according to @piersmorgan. read more
Tags: Christina Aguilera, Social Media, Twitter, YouTube