March 31, 2011
Facebook on Thursday announced their “Profile to Business Page Migration” tool, an option that allows users to turn their personal profiles and business profiles into a Facebook page.
The option will mean businesses can now allow “Likes” for their company’s rather than requiring people to “friend” them, which is considered a much more “intimate” experience by many Facebook users.
According to Facebook:
“Be aware that when you convert your profile to a Page, your profile pictures will be transferred, and all of your friends will be automatically added as people who like your Page. No other content will be carried over to your new Page, so be sure to save any important content before beginning your migration.”
Tags: Facebook, Facebook Pages, Facebook Profiles
Users loathing Twitter’s QuickBar (which occasionally featured Promoted Trends) will be glad to hear that Twitter will be removing the feature via an upcoming iOS update today.
While iPhone and iPad users will no longer be bothered by the feature, apparently Twitter had future plans for Quickbar that they never had the chance to test out.
The QuickBar was originally conceived to help users discover what’s happening in the broader world beyond people they already follow. The bar was also seen as a potential means of in-app notifications for new @mentions, DMs, and other important activity. [...]
Rather than continue to make changes to the QuickBar as it exists, we removed the bar from the update appearing in the App Store today. (Official Twitter Blog)
Although I personally wasn’t bothered by the QuickBar (since the app is free), it’s good to see the company listening and responding to the demands of users.
While the QuickBar was useful for trend spotting, most users probably want to focus on what is happening in their tweet stream than what’s the hot topic of the day.
If Twitter ever decides to resurrect the QuickBar in the future, they may want to make it optional (or at least opt out), that way users can turn off the feature if it begins to irritate them.
Did you like the QuickBar? Or are you glad Twitter is removing it from their official iOS app?
Tags: iPad, iPhone, Twitter
It has been nearly a year since Twitter announced embeddable tweets and since that time very little development has gone into making those tweets easy to embed via users websites. In fact most users require a third party solution such as Blackbird Pie for WordPress which in it’s best case use creates a screenshot of the Tweet with a link back to the original, hardly a sexy solution.
Now Twitter has announced a set of developer tools which are meant to make those embeddable tweets a bit more interactive and functional. As part of the new functionality users can now reply, retweet and even favorite tweets directly from the embedded message on the webpage where it resides.
The new develop tool, known as Web Intents requires that users first place a script on the pages where they will use intent, however users already using the official Twitter Tweet Button can begin using the program immediately. read more
Tags: Embedded Tweets, Twitter, Twitter Development
March 30, 2011
Google has finally announced which city it will grace with a 100 times faster than average Fiber Internet connection. The winner? Kansas City, Kansas. This finally puts an end to the year long wait of which lucky city would be visited by Google and graced with the insanely fast 1 Gbps connection.
Of the 1,000 or so cities that applied to be a part of Google’s 1 Gbps Fiber initiative, Kansas City beat them out. Google said the ability to work with local organizations was key in helping the search engine giant spread the wonder of 1 Gbps Fiber Internet. If you don’t live in Kansas City and are tucked in the outskirts of town, don’t worry. While Google has no intention of bringing Fiber services to other cities, it does have an eye on the surrounding communities should Kansas City prove to be a success.
Tags: fiber internet 1 gbps, Google
March 29, 2011
Google’s Priority Inbox for Gmail users has been hit or miss. Either too many messages are marked important or it’s spot on. However, Google is taking it one step further by improving how ads are displayed to Gmail users. How is the search engine doing it? Simple: using Priority Inbox. Your ads are about to get a lot more relevant.
Tags: Google, priority inbox
On Monday I reported that Kraft Mac & Cheese was prepared to take the best tweets they could find and turn them into commercials within 24 hours and last night the winner aired during a showing of talk show Conan.
The main winning Tweet, picked on March 27 comes to us from @U_kant_Be_Me and simply reads “Eating mac n cheese cause I cnt sleep.” With that ad, agency Crispin Porter + Bogusky featured two guys sitting on a couch as they slipped in and out of dreams while questioning which of their experiences was a dream and which were reality.
The rest of the winners, along with the Conan spot can be seen on the Mac & Cheese Facebook Page and feature the same type of quirky outcome.
Leveraging social media has become a popular was for company’s to interact not just through social networks in real-time but also through the power of video. You may recall during the Summer of 2010 when Old Spice hero Isaiah Mustafa answered fan tweets in rapid succession with hilarious results, those videos became internet viral sensations and helped push up sales of Old Spice products to a younger demographic.
Here’s the winning video: read more
Tags: Kraft, Mac & Cheese, Twitter, Twitter Marketing
March 28, 2011
An intern managing Marc Jacob’s Twitter account had a meltdown and Tweeted late Friday night about his very public resignation and some very select words aimed at Jacobs himself.
An unnamed intern who was managing the Marc Jacob’s Twitter account until a replacement was found let out some revealing Tweets about Jacobs and the job. Last month a search was held for anyone interested in running Marc Jacbob’s Twitter account. Applicants were required to Tweet something clever and about 50 were chosen then dismissed according to the Twitter rants below:
Tags: marc jacobs, meltdown, Social Media, Twitter
Have you been tweeting about the goodness of Kraft Macaroni & Cheese? If you have a TV spot featuring your tweet and Twitter username could start appearing on Kraft commercials in the next 24 hours as part of the company’s new push to reach out to customers using social media.
Twitter employees and the peeps at Crispin Porter + Bogusky are spending the day browsing around the Twitterverse, looking for the right tweet to feature in a new ad.
The company will find five tweets that feature the words “Mac & Cheese” and will then create separate commercials around each tweet. The main winner will play during TBS’ airing of talk shows Conan and Lopez Tonight while the other four will be showcased on the company’s Facebook page. read more
Tags: Kraft, Twitter, Twitter Campaign, Twitter Marketing
The man who founded Twitter (or at the very least helped give the social network its name) has decided to take a more active role in the social network despite being CEO of another popular start up.
Today I’m thrilled to get back to work at @Twitter leading product as Executive Chairman. And yes: leading @Square forevermore as CEO. #200% (via @Jack)
Jack Dorsey was Twitter’s first CEO before being forced to trade places with co-founder Evan Williams (who was Chairman of the Board at the time).
After the tweet swap, Dorsey launched Square, which has become a hit among small business owners (to the dismay of Dorsey’s numerous rivals).
Dorsey’s return (or rather active participation) should help Twitter gain some much needed momentum, especially with their rival Facebook attempting insert itself as the center of the Internet.
Although Twitter has a long ways to go before they can attain their goal of becoming the “pulse of the planet,” Jack’s active participation may help the company achieve that dream in the semi-distant future.
Tags: Jack Dorsey, Twitter
Google is partnering with credit processing heavyweights such as MasterCard and Citigoup, Inc to create a mobile payment system for Android powered devices according to the Wall Street Journal.
The new payment system would use NFC for transactions and surprisingly, Google won’t take a cut of the money being sent. Instead the search engine giant will be tapping customer information, data that has been largely neglected by most mobile payment processors. What Google intends to do with customer and mobile payment data remains unknown but it could be integrated into its shopping services to give buyers a more accurate reading of how popular a product is based on number of purchases.
Tags: Android, Google, mobile payment, nfc