Kraft Foods Playing Elaborate Game Of “Jinx” With Twitter Followers

Filed as News on March 8, 2011 9:31 pm

Mac And Cheese T-Shirt - FunnyDo you love Kraft Macaroni & Cheese? If you do you could be the proud owner of five free boxes of the cheesy goodness, along with a free Kraft t-shirt. The promotion is part of a new Twitter contest the company is running that puts Twitter followers in direct contest with one another.

The program, which has been slowly rolled out over the last several weeks looks for two people at a time who have individually used the phrase “mac & cheese” in a tweet. The first person to click on the “Mac & Jinx” link they receive and give Kraft their address will receive five free boxes of the cheesy food goodness and a T-Shirt.

The new contest comes from Crispin Porter + Bogusky, the same company responsible for Burger King’s advertising for more than 10 years as well as Microsoft’s successful “Laptop Hunters” campaign.

The move means a new approach for Kraft Foods as they look to tie in Facebook heavy campaigning with Twitter outreach to create interactive competitions that both excite and engage their users. Sure it’s only five boxes of Mac & Cheese and a T-Shirt, then again it could mean a mac & cheese trending post for the company through Twitter which increases brand awareness while making customers happy.

What do you think of this newest attempt at utilizing social media for social outreach purposes.


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