Google Wants To Make Your YouTube Videos Look Better

Filed as News on March 18, 2011 7:02 am

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Since Google has purchased YouTube, the search engine giant has focused on scaling the video sharing site. Shortly after releasing some amazing stats on hosted content — 35 hours of video are uploaded to the site every minute — Google has been eyeing video quality and how to improve it. To make YouTube videos look much better, Google has bought Green Parrot Pictures.

The buyout can only lead to positive things for all YouTube users as Green Parrot Pictures’ expertise is improving video quality on content such as streaming movies. Google aims to not only improve the quality of uploaded videos but also the speed at which they are streamed.

Storing Terabytes upon Terabytes of just video is no easy task. Making the site scale and streaming so much content without missing a beat is a monumental task. Being more efficient is how video is encoded and streamed is YouTube’s big goal for 2011:

Today, we’re pleased to announce we’ve acquired Green Parrot Pictures, a digital video technology company founded by Associate Professor Anil Kokaram at the Engineering School of Trinity College in Dublin, Ireland. In the last six years, their small team of engineers has built cutting-edge video quality improvement technology that has been used in major studio productions from Lord of the Rings to X-Men to Spider-Man. Their technology helps make videos look better while at the same time using less bandwidth and improving playback speed.

If you’ve found an amazing video yet turned off by shoddy camera work or the terrible quality of the camera used, you’ll start to see a massive improvement. Green Parrot’s advanced algorithms focus on video stabilization, de-blotching, removing flicker and color correction. Green Parrot has some great examples on its site of how its technology works.

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