Users loathing Twitter’s QuickBar (which occasionally featured Promoted Trends) will be glad to hear that Twitter will be removing the feature via an upcoming iOS update today.
While iPhone and iPad users will no longer be bothered by the feature, apparently Twitter had future plans for Quickbar that they never had the chance to test out.
The QuickBar was originally conceived to help users discover what’s happening in the broader world beyond people they already follow. The bar was also seen as a potential means of in-app notifications for new @mentions, DMs, and other important activity. [...]
Rather than continue to make changes to the QuickBar as it exists, we removed the bar from the update appearing in the App Store today. (Official Twitter Blog)
Although I personally wasn’t bothered by the QuickBar (since the app is free), it’s good to see the company listening and responding to the demands of users.
While the QuickBar was useful for trend spotting, most users probably want to focus on what is happening in their tweet stream than what’s the hot topic of the day.
If Twitter ever decides to resurrect the QuickBar in the future, they may want to make it optional (or at least opt out), that way users can turn off the feature if it begins to irritate them.
Did you like the QuickBar? Or are you glad Twitter is removing it from their official iOS app?
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I’m glad that it’s gone. I updated the app on my iPhone immediately. It didn’t bother me too much at first, but after a while it did start to become a distraction. They definitely should have allowed for you to turn it off if you didn’t like it. One thing I can’t understand about these social networks is their attempts to get us to see what they want us to see. In my mind Twitter is a tool for me to curate news/updates/etc. that I care about or want to see, not things that Twitter feels I should be looking at. And I do come upon new information thanks to the intricately different hordes of people who I follow. THEY introduce me to new things and sights; I don’t need Twitter to do that as well.
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I’m with Quay on this issue. That bar just used up valuable screen real estate, and provided no value for me. I just can’t fathom how that kind of functionality could make it through a whole development, test, and release cycle without anyone noticing that they left out the off switch.
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