May 31, 2011

Twitter Follow Button Now Available, Allows For “On Page” Following

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Twitter Follow Button - Small SizeTwitter on Tuesday finally revealed an on-page follow button for websites. The program works by placing a small piece of code on the owners website with the name of the account they would like to be followed. Users simply click on the “Follow” Twitter button and they are added to that users Twitter followers.

Once followed Twitter users will notice a “following @username” message, while non-followers and non-logged in users will see the “Follow” Twitter button.

Webmasters have the option to include their total follow count or leave that information blank, while users can click on the Twitter page name to find out information about an account before following it.

In the past Twitter users had to redirect users to their Twitter page and then hope they would choose to follow them, this new option should help with conversion rates, especially on websites where users tend to be more social savvy.

Installing the new follow code is simple, just visit the Twitter Follow button developer page and copy the code that is created to your website with either the “light” or “dark” theme.

Here’s an example of the button in action at IMDB.com: read more

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Will AdGrock Help Twitter Become Profitable?

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Another day, another tweet acquisition. Although this time instead of buying out a third party tweet client, Twitter has assimulated an ad startup by the name of AdGrok.

When Twitter approached us and asked if we’d be interested in working on their monetization platform, we realized that this was a once-in-a-lifetime opportunity that we just couldn’t pass up. The fact that the Twitter team is both smart and user-focused only made our decision easier. (Official AdGrock Blog) read more

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May 30, 2011

Jimmy Buffett’s Margaritaville To Become Social Game This Fall

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Margaritaville OnlineTHQ has been busy at work creating Margaritaville Online a take on singer Jimmy Buffett’s popular 1977 hit song of the same name. The move allows THQ to release a social game that piggybacks on the popularity of the “Ville” name which has been popularized by social gaming company Zynga thanks to CityVille, FarmVille and even GagaVille without actually infringing on any type of copyright issues since Margaritaville has been copyrighted for years. According to the company the game will release on Facebook and iOS devices this fall and will follow a storyline familiar to Buffet fans. THQ says the game will offer: read more

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Rumor: Twitter Abandoning Text Only Format, Embracing Photos?

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Twitter LogosInstead of buying a photo sharing service like Flickr, TwitPic or even yFrog, Twitter is allegedly building one in secret from scratch.

According to multiple sources, Twitter is on the verge on announcing it’s own built in Twitpic competitor. Like tomorrow, if things go according to plan (naturally this post might change that). (TechCrunch)

Previously the only thing images Twitter hosted on their servers were user profiles pictures, although aside from that the company has dogmatically embraced a “text only” strategy. read more

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Six Typography Tips for Web Design

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When we think about web design, we probably most commonly think of what kinds of stunning effects can be achieved with color combinations, graphic design, animated elements, photographs and even interactive games and quizzes. However, none of these elements of web design actually have much to do with the basic purpose of a website which is, in most cases, to provide information. Surprisingly, the text in a website is often, unfortunately given the least attention of all web design elements despite being one of the most important features of a website, not only in terms of boosting search engine optimisation, but also meeting customer’s needs and ensuring they complete the desired action once they visit the website. To make sure that the typography of your blog design is working to its optimum capacity, here are six top tips… read more

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May 29, 2011

Social Media Valuations Could Be Sign Of Another Tech Bubble Burst [Infographic]

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Bubble Burst InfographicFacebook currently rakes in $2 billion per year which has created a secondary market valuation of $75 billion for the social network or the equivalent of 37.5 years worth of revenue. Facebook however has an advantage over other social media company’s, they are everywhere from major websites to local stores where you can buy Facebook Credits.

So what about other social media companies?  For example, LinkedIn was recently valued at $9 billion, despite earnings of just $200 million per year and an advertising structure that looks less than desirable? Or Twitter who’s own advertising efforts have left the company with just $150 million in revenue per year, yet an evaluation of $7.7 billion at a time when many of their “sponsored Tweets” attempts have shown lower than expected/desired Click Through Rates (CTR’s).

We can also look at Groupon which is valued at nearly $25 billion with yearly earnings of $760 million to see that the valuation of company’s are out of proportion to their values.

Social media site G+, which is made up of sector professionals and academics has posted the following Infographic about social media valuations. They don’t draw conclusions via the Infographic but it’s a real eye opener when you place these online company’s against brick and mortar organizations who have released their own IPO’s.

Here’s the Infographic: read more

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May 27, 2011

Copyright, Trademark and Blog Design

Automattic LogoAlmost every blogger knows that blog design is important when trying to build a successful site. How your site looks and feels not only sets the tone for your blog, but it also is a big part of what separates it from similar sites and gives it an identity of its own.

However, just as with the content and the domain name of your site, there are ethical and legal issues that come with the theme of your site. Specifically, both trademark and copyright law protect or may protect the theme you’re using right now. But unlike the content that fills your pages, most bloggers don’t create their own theme, at least not from scratch, putting them in the position of using someone else’s work on their site.

That being said, the ways in which copyright and trademark impact Web design is not nearly as simple and as straightforward as with other types of content due to how the laws overlap and what they don’t protect.

So, if you either want to protect your blog’s design or make sure that you’re on the right side of the law with your blog’s theme, here is what you need to know about copyright, trademark and blog design. read more

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May 26, 2011

Facebook Courting PayPal

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After informing developers of the need to embrace OAuth and HTTPS (news a few developers didn’t enjoy), Facebook is now throwing developers a perk by allowing them to receive payments beyond Facebook Credits.

Starting today, developers signing up for Facebook Credits will have the option to use PayPal as a payout option. Adding PayPal offers more flexibility and choice for payouts and makes it even easier to monetize your app with Facebook Credits.

When signing up for Facebook Credits for the first time, you can now add an existing PayPal account in the onboarding flow. You can also sign up for a new PayPal account by securely repurposing all the information you entered for Credits Onboarding to create a PayPal account. (Facebook Developers Blog)

According to Facebook, over 250 developers upon 500 apps have embraced Facebook Credits, which although significant still seems small considering that the social giant boats thousands of apps.

By embracing PayPal, Facebook is able to attract more developers who might be weary of Facebook’s in house currency system, as well as expand in more countries where Facebook Credits is not an option.

For those of you who create apps upon Facebook, is the PayPal integration a blessing for your app? Also would you prefer another method besides PayPal and Facebook Credits?

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Facebook CEO Mark Zuckerberg: Only Eating What He Kills

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Mark Zuckerberg - Facebook CEOMark Zuckerberg waged war on goats, lobsters, chickens and any other animal he develops a craving for. The Facebook CEO has announced, “The only meat I’m eating is from animals I’ve killed myself.”

As part of his diet Zuckerberg has been killing lobsters, goats, pigs and chickens but for the most part he says ”I’m eating a lot healthier foods. And I’ve learned a lot about sustainable farming and raising of animals,” he says. “It’s easy to take the food we eat for granted when we can eat good things every day.”

The goal was realized when he posted to his 800+ direct Facebook friends:

“I just killed a pig and a goat.”

Each year Zuckerberg focuses on a person goal, last year it was to learn Chinese and given his hunger to learn I wouldn’t be surprised if he’s already reached that goal.

Apparently Zuckerberg uses the most “humane” method for killing the animals, such as “cutting the goat’s throat” and he eats everything he kills, which in many ways is more economical and responsible then picking over the best pieces of meat in the supermarket. In fact Zuckerberg recently ate chicken heart and liver and all of the other parts that often get thrown away. read more

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May 25, 2011

Twitter Says Facebook And Foursquare Will Remain On TweetDeck

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Twitter BirdWith Twitter officially announcing their $40 million acquisition of TweetDeck today attention quickly turned to whether or not the world’s second largest social network would continue to support Facebook and Foursquare within the application and the answer is yes…at least for now.

Jodi Olson at Twitter told ReadWriteWebs Marshall Kirkpatrick:

“Short answer is, we’ll continue to invest in the TweetDeck that you know and love.”

read more

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