THQ has been busy at work creating Margaritaville Online a take on singer Jimmy Buffett’s popular 1977 hit song of the same name. The move allows THQ to release a social game that piggybacks on the popularity of the “Ville” name which has been popularized by social gaming company Zynga thanks to CityVille, FarmVille and even GagaVille without actually infringing on any type of copyright issues since Margaritaville has been copyrighted for years. According to the company the game will release on Facebook and iOS devices this fall and will follow a storyline familiar to Buffet fans. THQ says the game will offer:
“an immersive 3D paradise, filled with frozen concoctions, music and adventure.”
THQ is no stranger to the social gaming environment having previously released UFC Undisputed Fight Nation however it’s an important release for the company who has watched Xbox 360 sales for their game Homefront fall by 37% in their fourth quarter. Are you willing to take part in the Jimmy Buffet social gaming experience? It might just be a great escape from plummeting temperatures as it’s fall release lends itself to the cold approaching winter months.
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Social games are not popular but if they design it to attract particular people that will be successful.
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