July 19, 2011

Track Google+ Analytics and Influence with BuzzRank’s Plusalyzer

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Plusalyzer by BuzzRank

In a rather unsurprising move, more and more companies have started to develop online Google+ analytics and tracking platforms, adding to their stable of social analytics. Even before any form of Google+ API has been released so far, and with mixed results.

Only days after Google+ was opened to a select group of people, FindPeopleonPlus was released, tracking 1 million Google+ users. Since the service received its 5 minutes of fame the number of people tracked hasn’t grown anymore and statistics haven’t been updated either, even though Google+ has grown to rather large numbers in less than a month already.

The newest kid in town, Plusalyzer by the German BuzzRank team, now tries to deliver the user a more in-depth level of statistics for their contributions to the social network. read more

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July 18, 2011

Facebook Won’t Allow Advertisers To Mention Google+ Profiles

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Google PlusI don’t get Facebook’s advertising policies, I constantly receive crappy ads asking me to lose weight, work from home and perform other mundane tasks that I don’t want or need, yet when someone tries to send me to their Google Plus profile in the form of an advert, a site where even Facebook CEO Mark Zuckerberg has a profile those ads are deleted and the advertiser is banned from the networks promotions system.

That’s the exact scenario that happened to Michael Lee Johnson this week when he created a Facebook ad which asked Facebook users to join him via his Google Plus profile.

Not only did Facebook shut down Michael’s Google Plus ad campaign, they shut down all of his other advertising campaigns on the social network and then banned him from using the advert system all together, even for non-Google Plus ads. read more

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Eskimo Marketing Goes to the Blogs: Using the Blogosphere to Market Difficult Products

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It’s not uncommon for it to take time for even good, useful products to click with consumers. Creative marketing can help; however, certain unusual products may make an advertiser’s job difficult. Marketing ice to an Eskimo is a classic example cited in the marketing world to describe the often tricky task of marketing strange, embarrassing, or difficult products. Promoting these products in print and television can sometimes create unique challenges because of the limitations of those traditional media forms, but marketing via blogs can help make the process easier.

A Word on Marketing Difficult Products, in General

Marketing personal hygiene products isn’t easy. Take tampons and sanitary napkins, for example. The traditional approach to marketing feminine hygiene products has been to avoid a real discussion of the product and, instead, to only vaguely allude to helping women deal with “that time of the month.” The same can be said for adult diapers. Advertisements for these protective undergarments generally address the situation from a serious, medical perspective, referring to “incontinence” and “urological problems.” The makers of other embarrassing products, such as erectile dysfunction medication, have taken a similar approach in their television advertisements. These spots don’t mention sex or explain what “erectile dysfunction” is; instead, they often display scenes of older, active couples enjoying the outdoors and refer to the condition in serious, medical terms.   read more

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July 17, 2011

Twitter Infographic: Zero To 200 Million Users In Five Years

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Twitter BirdsOn March 21, 2006 a tiny little micro-blogging service was born out of 140 characters when founder Jack Dorsey tweeted “inviting coworkers” becoming the first “human” to send a message, four months later the service was launched to the public and since that time more than 200 million Twitterers have joined the site.

With 200 million users of course comes a bunch of insanely large milestones, for example the infographic below showcases the fact that 350 billion tweets are posted to the site daily. If it’s still true that 3% of all Twitter mentions come from Justin Bieber that would mean the singer heartthrob is receiving approximately 10 billion 500 million mentions every single day, even if that number has decreased to 1 or 2% it would still be an incredible number of mentions for one teenager.

Pay close attention to the meteoric rise in site numbers which reached two million in January 2009, 65 million by July 2010 and then 200 million today, nearly a 150% increase in a one year time period.

Here’s the Infographic: read more

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July 16, 2011

LinkedIn Revamps Profiles For Recent College Grads, Helps Them Gain A Step Up

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LinkedIn LogoLeaving college with a nice new shiny degree, very little experience and loads of student debt can be a daunting reality which is why LinkedIn on Friday rolled out new student profile pages that are meant to highlight a students accomplishments for potential employers.

The new profiles allow recent graduates to add all of their accomplishments to their profile, showing future employers all of their “non-business” but related experiences in one easy to view screen.

Among a users new profile features are: projects, honors and awards, organizations, courses taken in college and even test scores from major tests. read more

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Google+ Exodus, The Simplest Tool to Invite Your Facebook Friends to Google+

Google+ Exodus

For many the main decision to make when moving to Google+ is whether they will leave their social graph behind and start to rebuild from scratch at a new network. While we know that more than 10 million users have signed up for the new service from Google, Facebook has played a role for many and millions of users have developed their social online network over years.

The decision whether to move to a new network and possibly be alone, or have only is small circle, is one many users will not take easily. The new tool Google+ Exodus could come to the rescue.

Two Tufts University alumnis, Jack Carter and Albert Nichols created Google+ Exodus, which could make the transition easier. read more

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July 15, 2011

Your Email, Your Privacy and Your Blog

Image of Email PrivacyMost of us take email for granted. We just type in an address, pound out a message and hit send. We trust our email will get there in a prompt fashion and that, if needed, we’ll hear back from the recipient shortly.

The problem is that email doesn’t go directly from point A to point B. Your email, as with nearly all communication on the Internet, is first passed through a series of intermediaries that receive it and send it on its way again.

Since this happens within the blink of an eye it’s easy for us to miss it or not think about it. However, this system has drastic impacts for the relative privacy of email both in terms of how secure our information is and what others can do with it.

The truth is simple. Email, at least by itself, is not a private method of communication and should never be treated as such. Your email is not safe from snooping by the government, by your employers, by your ISP nor even disclosure by your recipient.

The impact this has on you depends on how you want to use email, but the basics of the situation are pretty much the same for everyone, never put anything in an email you don’t want disclosed publicly later. read more

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Larry Page on Google+: Now 10 million strong

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In a Google+ account, Google Chief Executive Officer Larry Page announce one key statistic: Google+ has reached 10 million registered users.

Google CEO Larry Page announces key stat: Google+ now at 10 million registered users

In the Google+ account, Page says: “Google+ is still only in field trial with limited access as we scale the system. Users have to be invited, sign up with a profile in order to use it.  However, the growth on Google+ has been great–and I’m excited to release some new metrics for you today: Over 10M people have joined Google+. There’s also a ton of activity.  We are seeing over 1 billion items shared and received in a single day.

Page also released more key statistics that indicate what could be a surge that reaches throughout the organization.

read more

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July 14, 2011

Google+ To Allow Gender Identity To Stay Hidden

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Facebook Vs GoogleGender identity on social networks such as Myspace, Facebook and LinkedIn have always been a given part of a users experience however Google+ has decided to change that fact by providing users with the option to hide their identities.

Starting this week Google+ user will be able to hide their gender which currently includes male, female and “other” options. According to a Google product manager the company decided to offer the option to turn off gender displays because:

“Gender can be a sensitive topic, especially on the Internet.”

Under the new program users can keep their gender displays entirely public or private and they can even choose to create different settings based on “circles” which means family, friends and co-workers may be able to see your gender if you choose while your more “public” profiles can be limited to only the “Circles” for which you choose to hide that information.

Google will still require that users identify a gender in their accounts, an important aspect of most social network advertising as advertisers like to geographically target certain groups based on gender, location, age and other variables. Google is also requiring some type of gender be given so they know which pronouns to use for your account. read more

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Has Google+ Already Surpassed 25 Million Users?

Google Plus

Since Google+ launched, we have been left wondering how many users signed up, and were able to join in the first days. Wild estimates and predictions have been made, including complicated prognoses based on surnames. The latest and most widespread one by Paul Allen said that Google+ could surpass 20 million users by this weekend, as we reported here at The Blog Herald.

Until the Google(+) overlords decide they will publish user stats, we can only guess and guesses will continue to be made. But the service could be much more popular than expected already and with help of the Palo Alto search giant’s own tools, I discovered the rather amazing number of 40,100,000 profiles already. read more

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