August 29, 2011

Three Reasons Bloggers Need an Editorial Calendar

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An editorial calendar can be a lifesaver for freelance bloggers. It might seem daunting to plan out an entire month or quarter’s worth of posts in one go, but your hard work will pay off when you no longer have to scramble to come up with something to post every other day.

WordPress has an editorial calendar plugin that you can use, however many bloggers find that using a pen and a piece of paper helps the ideas flow. Whatever you use, mapping out your posts in advance is worth a try for many reasons.

1. An editorial calendar can cut down on writer’s block. As many writers will tell you, deciding what to write is often the hardest part. On the flip side, it’s easy to think of article topics when you know you won’t have to write them right away. read more

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August 27, 2011

Hurricane Irene Gets Own Twitter Account, Doesn’t Want To Hurt Anyone

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Hurricane Irene Twitter AccountAs Hurricane Irene batters the East Coast an official Twitter account has been setup to give everyone a better idea of the hurricane’s path and destruction.

Along with telling people their homes have been wiped out the account is also rewtweeting messages from the official NYC Mayor’s Office Twitter account.

Users wishing to follow the account can visit @Irene.

In the meantime here’s a quick look at the type of messages being displayed: read more

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August 26, 2011

5 Responsibilities You Have as a Community Admin

Image of CommunityAs a blogger, you are more than just an author and content creator, you are also a community administrator, managing and encouraging interaction between your readers and visitors.

Though much of this community interaction you can’t control, namely all of the conversation that happens off your site (Twitter, Facebook, email, etc.), a lot of it does take place directly under your purview, including comments on your site, conversation on your Facebook page and so forth.

To be a successful blogger, you need a good community to survive and thrive. However, running a community also comes with a series of responsibilities, both ethical and legal, that you need to be aware of.

Simply put, being a community admin is far more than having a comment box open on your site and letting others post. There’s actually a great deal more to it, especially if you want to have a community that is both productive and on the right side of the law. read more

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August 25, 2011

New York Giants Incorporating Tweets Into Broadcasts

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New York Giants LogoWhen the New York Giants take on the New England Patriots on September first they will be offering a new social media feature to fans, the ability to have their voices heard or rather read during the game.

The Giants and  NBC 4 in New York will periodically post Tweets from fans during the game. Tweets will appear on the lower third of the screen during big plays and will run for the final two preseason games. During the regular season the Giants also have plans to show the tweets throughout MetLife Stadium including on their video boards, creating a new form of player/fan integration. read more

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Merriam-Webster Dictionary Adds New Social Media Terms

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Merriam Webster Collegiate EditionThe Collegiate version of the Merriam-Webster dictionary moved into the 21st century of technology this week when they added the words “tweet” and “social media.”

The dictionary company is a little late to the game as the The Oxford English Dictionary had already added “tweet” and “retweet” along with “sext” while the Collins English Dictionary had already added “Twitter” as a verb and noun way back in 2009.

Inclusion in the country’s best-selling dictionary was no small feat, this year the company added 150 words, but only a handful are tech-related such as “crowdsourcing” and “m-commerce.”

Tweet and Social Media take their spot next to other newcomers including “bromance” and “cougar” which refers to middle-aged women who are looking for younger men.

In 2009 Merriam-Webster added their last terms, some of which were also web based including “vlog” and “Pdf.” read more

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August 23, 2011

China’s Twitter Weibo Gains on Original

Sina's Weibo zooms past Twitter

There are more than a billion Chinese people and a lot of them are not using Twitter, because it’s banned.  These are the two major advantages of Weibo (which translates in English as “micro-blogging”) that has allowed it to cross the 200 million registered user milestone in two years, a feat that took Twitter about five years.

Just to show off it’s emerging dominance in Chinese cyberspace, which should include not only the People’s Republic of China but all countries where people read Chinese characters or speak Mandarin or Cantonese, Weibo took out a seven story ad on Times Square.  Clearly, the message to the markets of the world is that if you want to sell anything in Chinese cyberspace, then you have to deal with Weibo.

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Facebook Rolls Out Photo Tagging Review Process, Various Other Privacy Updates

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Facebook - Mark Zuckerberg

Facebook on Tuesday announced a slew of new privacy features including the ability for users to approve photo tags, edit the visibility of profile categories inline and more.

Among the sites new features is Content Tag Review which allows users to approve or deny any content for which they have been tagged, including photos.

Another new features is Profile Tag Review which allows users who have been tagged in a photo or post to approve or reject the tag before anyone else can see it, if a rejection is completed the post can still show up, however user tags for your profile will not be included.

Attempting to increase user controls over privacy Facebook has also rolled out View Profile As which allows users to view their profile as it would be seen from other people’s accounts, a process that is meant to ensure users can see how their privacy settings are affecting their profile output.

Facebook has also added a Tag Anyone feature which allows users to tag anyone they choose, even if they are not friends with that person, an option that could lead some Facebook users, especially celebrities, with the job of denying or accepting a whole lot of tag requests under the social networks new privacy control options.  read more

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Twitter Rolls Out User Galleries, Shows Last 100 Tweeted Photos

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Twitter Gallery

Twitter on Monday rolled out their new user galleries feature which shows users a gallery of theirs and their followers last 100 tweeted photos from major services including yFrog, TwitPic, Instagram and Twitter’s own native image galleries.

Users can find the new galleries on user profile pages when visiting Twitter through the standard web interface.

The gallery displays up to 100 recent images in chronological order, although videos won’t be displayed at this time and images Tweeted before January 1, 2010 are also not included in galleries.

Twitter users will also notice that profile pages now display thumbnails of the user’s four most recent tweeted photos, pictures that are located directly under the users Twitter statistics, while the “View All” link located under those four photos will open the 100 picture user gallery. read more

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Comscore Sees Record Visits for Facebook, Twitter; Google+ Still Not on the Map

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More than two months after its creeping launch, Google+ still seems to be nowhere on Comscore’s map as a report on visits to social networking sites remained mum.

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August 22, 2011

3 Reasons Why You Can Build Site Traffic Through Multimedia Marketing

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Marketing is an essential component of any business.  This is why it has practically been made into a science. Without a great marketing strategy, chances are you will get left behind by the competition. With the popularity of the internet a new kind of marketing strategy has surfaced. This is called multimedia marketing.

Multimedia is basically media that “moves and talks”. There are two components in multimedia: audio and video. This is an extremely effective marketing element that you can use to drive traffic to your site. Why? Let me give you 3 reasons. read more

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