It’s official Spotify is coming to Facebook! Spotify CEO Daniel Ek stepped out onto the stage at Facebook’s 4th annual F8 conference on Thursday and announced the partnership while highlighting some of the interesting statistics they’ve gathered from Spotify users who have already connected their accounts.
According to Ek users listen to more music and choose from a wider variety of music while connected to the social media network. Users who opt for Spotify on Facebook are also twice as likely to pay for the service.
Ek also explained that he hopes the system will allow users to discover more music and broaden their music listening habits thanks to the Facebook partnership. [Read more…]