September 15, 2011

Google+ Unveils First Developer APIs

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Google+ LogoGoogle is finally letting developers take advantage of the Google+ social networking system, company officials on Thursday revealed the first APIs for the platform.

The API information will be used in the creation of apps and for integrating the social network into existing applications.

In a Google+ post Google Developer Chris Chabot said of the move:

“I’m super excited about how the Google+ project brings the richness and nuance of real-life sharing to software, and today we’re announcing our first step toward bringing this to your apps as well by launching the Google+ public data APIs.”

At this time the API offering only provides users with public data, allowing users to retrieve public posts and public profile data, but not allowing them to send information to the network. read more

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September 14, 2011

YouTube Rolls Out Video Editing Feature

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YouTube - Video Editing Feature

YouTube on Wednesday began rolling out a new video editing feature that allows users to edit their YouTube clips directly through the website.

Since the editing program allows users to maintain their video IDs they won’t lose view counts and comments, while existing links to their videos from other sources will continue to operate as meant they always have.

To use the program users simply click on the “Edit Video” option from the video’s page or through their “My Videos” page.

In an official YouTube blog post Software Engineer John Gregg explains some of the features which include the ability to stablize hand-held footage, rotate videos and boost the colors and contract for videos. Users can even use the “I’m Feeling Lucky” feature to try out one-click color correction. read more

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September 13, 2011

Winklevoss Twins Appears In Pistachio Ad, Poke Fun At Mark Zuckerberg

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Winkelvoss Brothers - Wonderful Pistachios CommercialCameron and Tyler Winklevoss, more commonly referred to as the Winklevoss Twins have gained a lot o f notoriety over the years as they continue to claim that Facebook was their idea. Now with their lawsuit behind them the Harvard grads and rowing team members  are poking fun at the entire situation, in a pistachio ad!

Cameron and Tyler appear in a “Wonderful Pistachios” commercial in which one of the brothers cracks a nut while the other asks if anyone else has ever cracked a nut in that manner, at which point they wonder out loud if anyone will try to steal their nut cracking method.

Obviously the commercial is a crack (no pun intended) at Facebook CEO Mark Zuckerberg but I have to admit the fact that Facebook has entered the social consciousness so much that a pistachio company is using their name to sell product is a big solute to the world’s biggest social network.

Here’s the commercial: read more

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How To Track Your Brand With Social Media

The use of the social media to promote products on the internet has gained a lot of popularity. There is need therefore to know how well the product is doing among others in the internet. There is normally a need to be able to know of the different sentiments that people are sharing  about the product. In the past, people would only read about the content of your product and then they would navigate elsewhere. But now things have changed and now after readers can take some good measureable actions to be able to track of the audience of those reading about the brand. This is made possible by the use of the right tools for the task. The different social medias present normally have different methods of keeping track of the products. The keeping track of the product will guide in the other decisions which needs to be implemented about the product. The management is also assisted in knowing which social media is getting  a bigger capture of the targeted clients.

On Digg, the only way of keeping track of their  products by hearing a lot of news about them.  The website would register tens of thousands who visited it but never again to have them return.  But this has changed  and now Diggs offers a widget that can keep track of all the most read stories about your  product on the site.

On Facebook, there is the benefit of using the like options which can be installed on ones stories in order to keep track of products. This has been the most used feature of facebook which has been used to track the products.  When we move the attention to twitter, there is normally no chance of indexing the old tweets. There is however a popular link that is used to offer a detailed statistics about the  number of click through of the links.

Google analytics can easily help to keep track of the domain  by enabling one to know which media sites are taking keen interest on their  products.  But sometimes there will be the possibilities of having to go through a lot of feed backs some of which could be irrelevant. In order to know the genuine followers of your products, one can make good use of the sentimental analysis. These are able to measure the emotion of each and every tweet, posting, comment or any feed back left behind about a product.

There are other ways of keeping track of how the product is doing on the social media by employing some company which have specialized on keeping track. An example is the scoutlabs which normally offers the service at a fee.

 

Jimmy Adams works at RebatesValley, a Coupon Website. RebatesValley Provides Drugstore.com coupon codebodybuilding.com coupons and coupons for various online stores. Please visit rebatesvalley.com

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September 12, 2011

ApartmentList Brings Apartment Hunting To Facebook

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ApartmentList

Since most users these days want to do a majority of their web surfing on Facebook it only makes sense that more company’s are taking to the social platform to power their platforms and the newest offering is ApartmentList, a new app that uses an apartment matching engine and proprietary matching technology to search for a place to stay.

The program uses a Facebook users activities, activities of their friends and other lifestyle choices to recommend places they would fit in. The program also asks questions that might sound a bit goofy such as “what’s your favorite birthday cake” and “do you have any money in the stock market” which helps with recommendation filters according to Founder and CEO John Kolb.

Currently the company  is building a database of listings with more than one million already available, while an interactive map shows users where points of interest surround each apartment such as shopping centers, restaurants, even public transportation. read more

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September 9, 2011

Adult Content, Your Site and the Law

Lipstick ImageMost blogs don’t have to worry about the legal issues that come with hosting adult content on their site. The content on blogs in most genres, though it can be coarse and vulgar at times, simply doesn’t rise (or sink) to a level where you need to worry about the legal issue along this front.

However, more and more bloggers are beginning to wade into this territory. These include sex blogs that openly discuss mature issues, photographers and artists whose work often pushes boundaries in this area and even, on some occasions, unrelated blogs that discuss tangential issues that require the hosting of adult content.

No matter which category you fall in or even if you don’t plan on ever hosting any adult material, it’s important to know where the rules like currently and what is expected of you as a publisher. However, it’s also very important to note that, even more so than with other discussions on law, this one is aimed at a U.S. audience and you will definitely want to check your local laws to make sure you comply with them.

So what are the rules with hosting adult content on your site? There simply too many to cover all of them in this article but here are some of the fundamentals you need to be aware of. read more

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BlogHerald Week In Review – Five Stories To Make Sure You Didn’t Miss

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FacebookIn case you missed them we have five stories from 9/5/11 through 9/9/11 that you should be sure to check out. Whether you’re a Facebook user with multiple admin pages, a Foursquare users trying to figure out why your friends haven’t adapted the technology or an Instagram fan we have something this week that you’ll find engaging. Also be sure to check out our post about the Google acquisition of Zagat and Google’s big plans for the Google +1 button.

Facebook Security Flaw Let’s Users Hijack Pages From Original Owners 

Facebook pages are meant to provide users with a forum to share a specific interest or set of interests, this week it was discovered that page creators could be booted from their own pages by administrators who they assigned to help moderate their public forums. Facebook FAQ say that type of activity isn’t allowed but it was discovered to be a possibility.

Smartphone Users Less Likely To Checkin Than Perform Other Tasks [Study]

Smartphone users love to play Angry Birds, even check their email, text message and make phone calls, what they don’t care much for is the ability to “check-in” at locations using location based services such as Foursquare and Gowalla. This article examines numbers provided by a recent Pew Research Survey and shows that less than 15% of users have taken to location based services and even fewer of those users are checkin-in each day.

Here Comes Instagram: Infographic

Instagram is quickly becoming a juggernaut in the social sharing photo platform world. While Flickr took 2 years to reach 100 million photos, Instagram reached that same level in just 8 months while attracting 7 million users in just nine months. This infographic shows the incredible speed at which Infogram has become a big player in the photo sharing world. read more

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Minor Monitor Provides Parent’s With Robust Facebook Monitoring For Child Acccounts

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Minor MonitorMinor Monitor is the perfect application if you have children using the Facebook social network and you want to keep an eye on their activity. The program allows parents to track up to four children from one screen, keeping an eye on the age of their friends and even profanity used in their posts.

Having grown more than 50% over the last month Minor Monitor has become popular among parents thanks to it’s ease of use and simple monitoring. Parents just go into their account and click “add child” then add their children’s email address used for Facebook and their Facebook password at which point a tab for that child appears.

After several minutes a summary of your child’s activities and friends list shows up in the account with alerts.

Once setup the program uses complex algorithms to monitor your children’s account for potentially dangerous activities such as bullying, drug use, sexual references and profanity. The company even adds to their extensive database to make sure all current slang and trends are included for monitoring purposes. read more

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Google’s Big Plans for +1

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Google is in a protracted battle for control of the Internet with Facebook, and its +1 button is one of its newest weapons.

The +1 button as introduced in March 2011 was Google’s answer to Facebook’s Like button for its own burgeoning social network, Google+, allowing users to share articles and ads with fellow members by giving them a +1 vote. The company’s plans for +1, as revealed in recent news releases, could have a very profound impact on all people who use Google Search, even if they are not using Google+.

Google has already implemented changes to its search algorithm that better accommodate the social aspect of Internet searches by turning user signals into ranking factors. This means that the person doing the searching is now impacting how sites are ranked as Google measures things like how many people click on but immediately exit (bounce rate) a site, and how many pages are visited once a user is in the site.

This computing power it takes to measure these factors is significant, however, and so updates like Panda that are used to analyze this data and refine the algorithm are only run periodically. The +1 button gives Google Analytics a new tool with which to measure user signals that is overt; it is provided by the users themselves based on their actual preference for the website.

Allowing this tool to shape the search results of users everywhere has its limits. Critics warn of “blackhats” infiltrating the Google+ system with false identities and artificially altering search results with bogus +1 votes. This makes Google’s persistence regarding authentic identification for Google+ users more understandable, but creates another problem in that many honest people value (and prefer) Internet anonymity. Both of these issues could make the system less attractive to users of both Google+ and Google Search.

Merging a social network with a globally accepted search engine may not be all that easy, but since Google and Facebook will likely never partner in business, it really has no choice but to move forward so that it may curb the threat of Facebook creating its own integrated Internet search function – which can only be a matter of time.

If you are looking to use +1 to help your website, one thing you can do is add the +1 button to sharable pages on your site such as blog articles. You can also participate in Google’s social network to build an authentic social profile by following relevant individuals and engaging in conversations with them to grow your followers.

James Madeiros is a staff writer for Sparkplug Digital, a provider of SEO services for startups and tech companies.

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September 8, 2011

Google Acquires Zagat, Makes Biggest Push Yet For Location Based Services

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Zagat on Google MapsGoogle on Thursday announced their newest acquisition, the location-based review company Zagat. The deal, likely to be one of Google’s biggest buys to date will be integrated into Google services, giving users more information in search and other Google based programs.

Google VP Local, Maps and Location Services Marissa Mayer wrote on the company’s official blog:

“Moving forward, Zagat will be a cornerstone of our local offering—delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world.”

With this newest maneuver Google not only receives a company that has embraced the location based space, taking on the likes of Foursquare, Yelp and Gowalla among others, but also a firm with 32 years of review experience which started as a printed guide to restaurants.  read more

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