HootSuite Continues To Grow, Acquires Geotoko

Filed as News on October 17, 2011 5:01 pm

Geotoko LogoHootSuite has been on a buying tear lately picking up What the Trend, Twapper Keeper, TwitterBar and Swift App and now the company can add Geotoko to their list of acquisitions.

The buyout was announced on Monday and with the purchase HootSuite gains access to a location-based marketing tool that aggregates information from various check-in services including Foursquare and Facebook Places while allowing companies to gather information about those check-ins which in-turn allows them to fine tune marketing campaigns and reach out to customers with promotions and other special offers.

It’s still unclear how Geotoko will be integrated with popular social media dashboard HootSuite however the acquisition does help the company move towards better corporate engagement, long seen as a necessary part of their business model as an increasing number of corporations continue to develop engagement campaigns with their customer base while requiring better analytical reporting innovations.

Geotoko is a relatively new company having launched in May 2010 when Founder Adarsh Pallian introduced the service at TechCrunch Disrupt’s Startup Battlefield.

How do you think Geotoko will be used by HootSuite to better their product?

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