October 21, 2011

20 Legal Facts Every Blogger Should Know

Courthouse ImageWhen it comes to legal issues, most bloggers are either unaware or misinformed about the laws that they operate under. Unless you studied to be a journalist, publisher or a lawyer, you most likely didn’t get an overview of mass media law. That’s unfortunate because now, with blogging and social media, everyone is a journalist and/or a publisher, at least from a legal perspective.

With that in mind, there is simply way too much to ever cover in one article. However, here is a brief overview of some of the facts that you need to know in order to stay safe online. Obviously, this won’t be in-depth and, if you want more information you should consult an attorney (or at least do further research).

But this should give you an idea of what you should be looking for and what questions you should be asking.

Also, it’s worth noting that these facts are based on U.S. law, if you are outside the country, obviously the situation is going to change.

On that note, here’s a look at 20 legal facts every blogger needs to know: read more

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Developing A Sound Structure For Your Photography Blog

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Photo BloggingWhen browsing most well put together blogs they all share some very common characteristics, for example at the top of each page or along the sidebar there are categories which allow users to understand the various focuses of the website. Well built blogs also tend to make sure that the content found on the site is the focus, for example a cluttered blog with too many bright colors might distract from the blogs content driven message.

When creating a photography blog it’s important that a sound structural design is also implemented, a design that allows users to easily find the type of photographs they want while providing easy to view work by the artist will benefit readers and help create a loyal following

In this post we will examine some very simple elements that you can apply when building your first photography blog. read more

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October 20, 2011

Twitter Users Who Follow Brands Are More Likely To Buy Products [Study]

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TwitterCompany’s who develop a strong Twitter following online have a better chance at increasing sales according to a recent study conducted by Constant Contact and research firm Chadwick Martin Bailey.

Studying the buying habits of 1,491 consumers ages 18 and older in the United States the  study found that people who followed specific brands were more likely to buy that brands products.

The study revealed that 50% of people who follow a brand are more likely to buy that brands product, the study also found that 60% of brand followers recommend the brands they follow to friends.

Twitter’s follower numbers closely mirror a Facebook study that also found that 56% of users on Facebook who like a brands fan page are more likely to recommend that brand to friends while 51% of consumers who like a brand Facebook fan page are more likely to purchase that product.  read more

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October 19, 2011

WordPress.com Will Soon Allow Ad Support For Millions Of Users

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Federated Media PublishingAutomattic, the parent company of the WordPress platform and WordPress.com announced on Wednesday that they have teamed up with ad professionals Federated Media to provide ad placement on users blogs.

The announcement was made at Web 2.0 Summit in San Francisco and according to both company’s the program will allow brands and advertisers to target participating WordPress.com site owners to reach relevant audiences based on relevant site content.

Speaking about the partnership Federated Media CEO Deanna Brown said the new system is built on “relevance of scale” since an advertiser can choose to work with several thousand or several million websites all at one time.  read more

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October 18, 2011

Facebook’s New Timeline Feature: How to Use It

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Facebook has rolled out a number of awkward changes in the past couple of months. While many, like the changes to the News Feed and the addition of that obnoxious ticker, were met with much criticism, others may get a bit of praise. This writer, in particular, has already crept her way into the development section and has had the chance to play around with the soon-to-be-released Timeline profile. Here’s what you should know.

The Cover Photo

Let’s start from the top, shall we? The new Timeline changes the way your “profile” looks to those who visit your individual page. Instead of having to tab down the list of links on the left sidebar, your information and personal updates will all show on one page. The most glaring addition is the new cover image. It’s huge and gives you the opportunity to share a moment in your life, set behind your smaller profile image. They’re not the same thing. Both show. The only rules are that you can’t use a copyrighted or promotional image. Choose something that lets your personality shine.
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Top Google Chrome Extensions For Google+ Users

Google has done it again. There’s a new browser in town and Google has pulled out all the stops to bring users a seamless experience. Google Chrome is a popular new browser that combines a simple design with complex technology while providing searches that are lightning fast plus much more.

One of the best parts of Google+ Chrome are the extensions. They make interacting fun, easy and provide a fuller experience. Here are some of the best ones (in my opinion). They have all been tested and work as they were designed to. read more

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October 17, 2011

HootSuite Continues To Grow, Acquires Geotoko

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Geotoko LogoHootSuite has been on a buying tear lately picking up What the Trend, Twapper Keeper, TwitterBar and Swift App and now the company can add Geotoko to their list of acquisitions.

The buyout was announced on Monday and with the purchase HootSuite gains access to a location-based marketing tool that aggregates information from various check-in services including Foursquare and Facebook Places while allowing companies to gather information about those check-ins which in-turn allows them to fine tune marketing campaigns and reach out to customers with promotions and other special offers.

It’s still unclear how Geotoko will be integrated with popular social media dashboard HootSuite however the acquisition does help the company move towards better corporate engagement, long seen as a necessary part of their business model as an increasing number of corporations continue to develop engagement campaigns with their customer base while requiring better analytical reporting innovations. read more

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The Risks & Rewards of Social Media for Business Organizations

For a business owner, Social Media presents a unique proposition. It is unique in the sense that the opportunities offered by Social Media sites like Twitter and Facebook are like a bait to bigger brand awareness. However, at the same time the viral nature of the Social Media platforms implies that a business would need a solid strategy to tap these media for business and brand promotion because an ill-conceived campaign, backed by a flawed Social Media strategy could become a major bottleneck to the areas of brand promotion, brand awareness and brand positioning.

There can be no denying of the fact that Social Media is one of the fastest media that can be employed to spread a word around. This is so true when you look at how successfully political situations from across the world have been advertised with a special mention going out to the Egyptian crisis of the Tahrir Square. On a similar basis, the natural catastrophic incidents like the Japanese Tsunami have been covered by the people who were on the ground and this has eventually resulted in a better understanding of the ground reality from the perspective of extending timely help and aid to the affected people. read more

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October 14, 2011

Social Media Week In Review: Stories Worth Reading In Case You Missed Them

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Social Media Logos

In case you’ve been living under a rock or spending every conceivable moment on Facebook and nowhere else on the web here’s a list of five stories from the past week that are worth taking a look at.

1. YouTube Sending User-Submitted Science Experiments Into Space

How cool would it be to have Stephen Hawking and a group of his peers choose your science experiment to launch into outerspace. YouTube is holding a contest through their YouTube Space Lab which allows users to submit 2-minute experiment ideas. Two winners will watch live as their experiments are carried out aboard the International Space Station. This is social media meets social experimentation at it’s finest. read more

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Google Shutting Down Google Buzz In A Move Everyone Saw Coming

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Google Buzz DeadWith the +1 button in full swing and the Google+ network attracting more than 40 million users at the moment it shouldn’t come as a surprise that Google on Friday announced the end of the Google Buzz platform.

On the  Official Google Blog Bradley Horowitz, Google’s vice president of product wrote:

“In a few weeks we’ll shut down Google Buzz and the Buzz API, and focus instead on Google+,” while he added, “While people obviously won’t be able to create new posts after that, they will be able to view their existing content on their Google Profile, and download it using Google Takeout.”

Google also announced that they are shutting down Code Search on January 15 and that they will also be shutting down Jaiku, a site they hoped would compete with Twitter.  read more

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