October 5, 2011

Major Twitter Investor Pulls Back, Says Company Is “Internal Mess”

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Twitter Bird

From the outside looking in Twitter appears to be doing great, 400 million people use the site on a monthly basis and they recently raised $800 million, that’s why it was surprising to learn that a major investor has unloaded a large portion of their shares.

According to the investor:

“I like the guys at Twitter. They’re still pushing ahead on acquisitions and business development,” while adding, “But the problem internally at Twitter is that it is going through major growing pains.”

While growing pains are normal at rapidly growing company the investor says:

“There’s the question, do I focus on users, or do I focus on business?…And the thing that falls to the wayside is internal management.  A lot of people [at Twitter] don’t know who they report to; they don’t understand who’s responsible for certain deals. That’s the stuff that ultimately makes companies crumble from the inside.” read more

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October 4, 2011

Facebook Announces New Type Of “Like” Ad, Provides More Robust Analytics

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Facebook LogoFacebook took some time at “Advertising Week” in New York to announce a new type of ad format as well as a new analytics tool meant to encourage brands to post more “compelling content.”

Based on the new format an ad will expand if a friend “Likes” the brand. Once expanded the new user will be able to see other comments about the brand while adding their own comment.

The ads are added to “Sponsored Stories” and “Social Ads” which tell you if a friend interacts with a brand.

According to Facebook their own research with Like Ads supporting a Starbucks campaign showed that fans spend 8% longer interacting with the new ad format compared to other formats currently offered by the social network. read more

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October 3, 2011

Napster Co-Founder Sean Parker Joins Twitter, Apologizes To Zuckerberg

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Sean Parker Joins Twitter

Napster co-founder and former Facebook president Sean Parker has decided to give Twitter a try, joining the social network with his first tweet directed at Facebook CEO and Founder Mark Zuckerberg.

Parker’s first tweet simply reads:

“Sorry Zuck, I had to do it eventually. (Actually @scooterbraun made me do it.)”

If you’re unfamiliar with Braun he’s the manager for teen heartthrob Sean Parker. read more

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