Facebook took some time at “Advertising Week” in New York to announce a new type of ad format as well as a new analytics tool meant to encourage brands to post more “compelling content.”
Based on the new format an ad will expand if a friend “Likes” the brand. Once expanded the new user will be able to see other comments about the brand while adding their own comment.
The ads are added to “Sponsored Stories” and “Social Ads” which tell you if a friend interacts with a brand.
According to Facebook their own research with Like Ads supporting a Starbucks campaign showed that fans spend 8% longer interacting with the new ad format compared to other formats currently offered by the social network. read more