Despite the second most number of unique viewers for their videos section Facebook.com in October 2011 failed once again to turn their site visitors into longtime viewers of videos posted by Friends and advertisers.
The comScore Video Metrix shown above shows that while Facebook.com was able to surpass VEVO for the first time in terms of total unique viewers, they fell far short of the groups all important ‘Minutes per Viewer.’
Putting those numbers in comparison, Facebook managed 59.815 million unique viewers who watched 346.017 million videos but spent only 18.4 minutes watching those videos.
In comparison VEVO managed a lower unique visitor number at 56.998 million viewers but scored huge with 827.008 million videos with an average per user viewing time of 66 minutes. [Read more…]