Facebook Acquires Gowalla, Will Not Receive User Data

Filed as News on December 5, 2011 3:58 pm

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Gowalla FacebookThree years ago Gowalla launched as the main competitor to location based service Foursquare and now the team at Gowalla is moving to Facebook headquarters where they will help the world’s largest social network develop a robust sharing platform for location services.

Under the terms of the acquisition Gowalla will be shut down and the talent buy will allow the location based services employees to join the Facebook team.

Financial terms of the agreement have not been disclosed at this time

In a message posted on the Gowalla website founder Josh Williams wrote:

About two months ago, my co-founder Scott and I attended F8. We were blown away by Facebook’s new developments. A few weeks later Facebook called, and it became clear that the way for our team to have the biggest impact was to work together. So we’re excited to announce that we’ll be making the journey to California to join Facebook!

Gowalla, as a service, will be winding down at the end of January. We plan to provide an easy way to export your Passport data, your Stamp and Pin data (along with your legacy Item data), and your photos as well. Facebook is not acquiring Gowalla’s user data.

Williams says he wants the new Facebook service to carry over some of Gowalla’s best features including a “fun and beautiful way to share your journey on the go.”

Do you think the Gowalla team can help Facebook finally release a location based service worth using through the social networks various browser and mobile based platforms.

 

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