Twitter on Friday received a long awaited brand endorsement when athletic apparel and equipment maker Nike finally joined the social network with the account @Nike.
At the time of this post Nike has managed to amass 19,395 followers during the accounts first day in existence.
Almost immediately following the Twitter accounts release major athletes began following the brand including Tiger Woods, Lance Armstrong and Steve Nash among others.
The move to Twitter shows Nike’s dominance over the market after the company managed to rack up more followers than Adidas in less than a 24 hour period.
The compaines first Tweet came from an Instagram of company founder Bill Bowerman and his quote
“If you have a body, you are an athlete.”
At the time of writing this post Nike appears to have jumped into the social media sites functions almost immediately, responding quickly to customer questions and engagement with various Tweets.
Do you think Nike will be able to successfully harness the power of Twitter as their account grows and takes on new followers?