The program will roll out over the next several week and it’s simple to use, for example if your Facebook.com account is listed under the URL Facebook.com/joe.18 your Facebook email address will simple be firstname.lastname@example.org.
Facebook since mid-2011 has been making a big push into the email space, attempting to keep users on the site for longer periods of time by allowing them to receive messages in an older format while responding directly from the Facebook platform. Vanity URLs in the meantime rolled out in 2009 but a Facebook email feature was not available at that time. When 2010 rolled around Facebook allowed users to choose an @facebook email address of their very own by choosing a vanity URL.
The new change seems most likely to affect users who never chose a vanity URL.
You may recall that in 2010 Facebook decided to call its “email” program “messaging” and did away with subject lines, cc’s and bcc’s, however Facebook is clearly calling its new system “email” which could signal a shift to allow for more traditional email features in the future.
As I previously reported a recent Ipsos report showed that 84% of internet users around the world still use email daily while just 62% log into a social network on a daily basis.
Would you be willing to use Facebook’s email option more often if it offered all the trapping of traditional email but inside of your Facebook account?