Pepsi has branded the event the “Live for Now Music” initiative which is part of the company’s “Live for Now” campaign which features cans barring a silhouette of Michael Jackson.
Through the Twitter campaign Pepsi will offer free music downloads, music videos and pop-up concerts that will occur throughout the summer and fall.
Every Wednesday Pepsi will then use the Twitter platform to present an overview of artists, music and music news trending.
Music downloads through @pepsi will be taken care of through the Amazon MP3 store and followers can check out announcements using #PepsiMusicNOW and that hashtag will be used for communication with the campaign.
If you can’t catch a “pop-up” concert as it streams live Pepsi also plans to put those concerts online for on-demand video immediately following each show.
You may recall that Pepsi ran a similar promotion in 2004 with Green Day’s rendition of “I Fought the Law” which came with 100 million free downloads via iTunes.
Will you be participating in Pepsi’s “Live for Now Music” initiative on Twitter?