Having top notch equipment can make all the difference in the world when it comes to conducting a successful webinar. Whether it’s the hardware – like your microphone – or software that you’re dealing with, if you always go for the cheapest option, it will show and unfortunately, make your webinar come across as totally unprofessional. Here’s the low-down on some of the basic equipment and software you’ll need to effectively run your web conference.
A High Quality Microphone
Sound quality is one of the biggest factors in how professional your event appears. Too much background noise, static or feedback can be annoying and distracting for your attendees. A high quality microphone will instead give you the crystal clear sound they’ll appreciate. Be sure to test your microphone before your conference goes live, as well!
Powerpoint is the main tool you’ll probably want to use for putting together your presentation. It’s a pretty straightforward software and creating nice-looking slides to accompany your talking points is simple. Google Docs also has solid capabilities when it comes to putting together slideshows.
Be sure to keep your slides short, to the point and not overly wordy. Remember, they don’t need to lay out your speech word-for-word. In fact, even bullet points are usually unnecessary. Use your slides to include content you want to discuss and simply streamline the way you share it.
A Web Conference Platform
There are a few different platforms available for hosting and running your webinar. There is no one-size-fits-all approach, since each has different features to fit different needs. Check out the different options well ahead of time and read plenty of reviews when making your decision.
Also, don’t forget to try out the different forms of web conference software from the user’s end. If a platform has tons of great administrative features but is a hassle for your attendees to navigate, that doesn’t do you much good.
If you’ll be using video in your presentation, it’s important to do a little editing to streamline the way if fits in with the rest of your content. If you’re savvy with video editing software, you can handle it yourself. You can also hire a professional video editor to handle this aspect for you as well. Simple touches like transitional effects integration into your slideshow can make your whole presentation run and view much more smoothly.
Using membership software to automate the billing and registry side of your event takes a huge burden off of you and also puts your customers at ease, since it’s the most professional way to go. This type of program saves you loads of time, which is good, because you’re definitely going to need it as you work toward launching your event!
A good image editing program is another handy tool in your belt. If you’re talented with graphic design, you’ll be able to create high quality marketing and promotional materials and offer more professional looking bonus materials. Again, this is an area where it might be best to bring in a professional graphic designer to handle this need for you.
The best way to determine if you’re buying the best product on the market within your budget is to read as many reviews as you can before shelling out the cash. Fortunately, it’s easy to find reviews for pretty much any product on the market online. If you’re bringing a freelancer on board, you can usually even check out their other work and read reviews from former clients to get a good feel of what to expect ahead of time.
About the Author
David Crawford is a freelance writer with an extensive knowledge in helping green businesses succeed online. He has a strong interest in social media, online marketing, and video conferencing