Google Buys Newspaper Ad That Attacks Newspaper Ads

Filed as News on August 14, 2012 3:04 pm

Google AdwordsWhile a full page ad in your local newspaper might grab the attention of a few readers it is ultimately a numbers game. By that I simply mean not everyone looking at that page will want or need a haircut. Realizing the tragic flaw in print advertising Google this week took out a newspaper ad meant to attack traditional newspaper advertising.

Published inCanadasGlobe and Mailnewspaper the ad went after the paper and its fellow newspapers.

In the ad Google proclaims:

You know who needs a haircut? People searching for a haircut, and “Maybe thats why ads on Google work.

The ad wastweeted by reporter Steve Ladurantayewho provided the following caption:

An ad for Google ads in todays Globe demonstrates the value of print ads, yes?

The ad really is a catch-22, on the one hand Google has a valid point about direct response type marketing, on the other hand the company also demonstrated that print media ads still have the ability to gain attention and ultimately work when implemented properly.

What might be most impressive about the ad was the newspapers decision to run its competitors ad spot, talk about completely transparent and fair marketing standards at theGlobe and Mail.

Here’s the full Google Adwords newspaper ad:

Google Newspaper Ad Attacks Newspaper Ads

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