Facebook pages are now integrated into Klout scoring. In announcing the new feature Klout feature the company predicts that users with a Klout score between 70-80 has an average of 13,000 users talking about their Facebook page.
By connecting your brand or organization’s Facebook Fan page your Klout conversation increases and hence your score goes up.
The announcement comes just one month after the social media metrics website pushed out a new look and updated Klout scores.
Joe Fernandez, founder and CEO of Klout tells Mashable:
“We went from about 100 variables that we were looking at to over 400. We’re looking at a bunch of new stuff.”
Klout is constantly updating their scoring metric, you may recall that earlier this year their “real-world influence” metric began to give higher scores to CEOs and Presidents than workers at McDonald’s or the UPS delivery guy.
Klout says individual page content will start appearing on the users profile soon.
In the meantime users can continue to connect with their standard Klout options as they have in the past. It will be interesting to see how Klout managed to find 400 different aspects of a Klout users life to help measure their Klout score.