Tips for Building High Quality Backlinks

Filed as Guides on October 5, 2012 9:21 pm

With the arrival of Googles search algorithm update known asPenguin, there was a panic among small businesses and bloggers that their SEO work may fail them, sending them plunging down the results page and into online obscurity. The damage to their profits could be tremendous.

Building high quality backlinksnaturally isnt a secretive process. Its something anyone can do if you commit to the right strategy and the hard work it requires. Here are a few tips for building high quality backlinks that will last:

Create Link-Worthy Content

HubSpot is a marketing firm that specializes in coaching businesses in the art of creating high quality content on blogs, videos, whitepapers, e-books, and a variety of other formatsthat attract inbound links. This link building strategy relies on creating a place where your visitors can land rather than just focusing on tricking search engines into linking to your site. While this approach will take time, youll also gain valuable insight into your customers that will prove useful for your long term business plans

Comment on High Traffic Sites

By using a tool likePostRank, you can find the blogs in your field with the highest traffic and contribute to the conversation. Kristi Hines atSearch Engine Watch then suggests, Once you’ve found a few great blogs to start with, then continue to branch out by following links from commenters to their blog. This will help you grow your base of sites to comment upon.

Keep in mind that the most valuable comments are usually brief, to the point, and go beyond, Great post. Also, the sooner you reply, the better, which means youll probably want to leave comments while drinking your morning coffee before the comment section gets crowded .

Ask for Backlinks

Building high quality backlinks often requires good old fashioned networking skills where you look through the contacts in your network and ask for their help. You could send out press releases to newspapers, contact colleagues for help, and reach out to industry sites that may provide a directory of businesses in your field.

Drew Fortin of HubSpot writes <> that building backlinks doesnt have to be flashy. Start small maybe share your links with other local businesses in exchange for links to their sites. By simply being in business in the same town, you may have enough in common that youll be able to help each other out.

Contribute to a Meme

When you spot a meme that could relate to your niche, creating your own contribution is a quick way to build a ton of backlinks and to tap into new subscribers and networks. Between meme pages that receive high traffic and backlinks and social network traffic, a meme is a low risk, low input way to build backlinks for your brand.

Takeshi Young writes at SEO Moz, I had noticed that this meme was trending on Facebook, so I created my own version and posted it on our website’s Facebook page. Within three days we had over 600 comments, 900 new fans, 3800 shares, and 6500 likes. This is with zero promotion, for something that I whipped up in Photoshop in 15 minutes. According to Facebook’s analytics, the image has been viewed more than 400,000 times by over 200,000 people over the world.

Create Badges for Your Website

One way to create natural backlinks to your website is by creating pride and value for your brand through a high quality badgethat customers, colleagues, and industry sites can include on their sites>. If you include guest posts or articles on your website, you can ask all of the contributors to add your websites badge, with a specific backlink of your choosing, to their sites.

Host User-Created Content

Whether you feature user-generated images, interviews, or guest posts on your blog, use your website to feature content created by industry leaders and possibly even your readers. Theyll most likely link to your website from their own and include the badge I mentioned above on their own sites. Guest posts are a great short term strategy for spiking your traffic with high quality content and also building long terms backlinks and industry relationships. Another advantage of user created content is that we have seen studies showing that this type of content reducesshopping cart abandonmentbecause of the authority it provides the website with.

Build Links to the Right Pages

If you run a larger website with a variety of products, promotions, and services, be careful about spreading your backlinks too much over the different pages.

Stephanie Chang writes at SEO MozCategory pages are the money pages for ecommerce sites>. Getting links to these pages is a major win because these are the pages that will be ranking for key head and mid-tail terms. Furthermore, even as products are rotated or as the site undergoes a redesign, the category pages will still remain a part of the site architecture and are the pages least likely to be impacted. However, its also a major challenge to garner links to these pages.

High quality backlinks dont and shouldnt all point to your home page. By targeting specific pages when you ask for links, run promotions, or create content, youll be able to control your search rankings more effectively for specific products and keywords.

The best backlinks will be the ones youve earned naturally that wont evaporate when Google catches on to a particular strategy youve used to puff up your results. While paid linkbuilding services can work, SEO expert David McBee suggests in aSearch Engine Watch article, All the standard link building advice applies: diversity in anchor text, lots of branded anchor text, diversity in the kinds of links you acquire (not all directories, people!), get lots of low PageRank to balance any high PageRank you happen to get and watch out for site-wide links.

These tips are not flashy. They require time and effort. However, in terms of long term returns, building high quality backlinks the right way will provide a stable SEO strategy.


About The Author

This was a blog post written by Lior Levinn who is an advisor to apsd to htmlservice company and also works for atask managementcompany from NYC.

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  1. By Camere de supraveghere posted on June 26, 2013 at 10:39 am
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    The best backlinks will be the ones you’ve earned naturally that won’t evaporate when Google catches on to a particular strategy you’ve used to puff up your results.


  2. By Vicentiu Berciu posted on December 5, 2013 at 5:24 pm
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    10ks for the tips, are very useful.


  3. By Obat Perangsang posted on February 8, 2014 at 5:01 am
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    I really like this article very interesting and helped me in building a website, thank you very much in advance


  4. By loteria dominicana posted on February 16, 2014 at 7:29 pm
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    really nice , i love this post , thanks a lot.


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