Registering a domain name and turning it into a profitable blog takes time. It takes patience, hard work and quite a few clever decisions. Some people would even argue that at times it takes a little bit of luck. The one thing that’s for certain is that it’s not easy.
Though most people know how difficult it is to create a profitable blog, many are surprised to learn how easy it is to kill one. Getting noticed might take a long time but losing the lions share of your readers can be achieved surprisingly quickly.
If you’ve been enjoying a certain amount of blogging success of late, here are seven mistakes that you should avoid making at all costs.
Lose Your Modesty
Different bloggers handle popularity differently. The clever ones remain modest. They continue to write in the same fashion. They continue to work hard. Some bloggers however, they become arrogant.
They begin to write in a somewhat preaching fashion. A certain level of infallibility tends to creep into their posts too. If you want to lose your readers fast, losing your modesty is probably one of the easiest ways of doing so.
Take a Holiday
Bloggers, like anyone else, deserve to take a holiday every now and then. But just like any other profession, you can’t just up and leave whenever you feel like it. If you’re going to take a week or two off, you need to let your readers know. Otherwise you might find that when you return, you’ve lost a significant portion of them.
Sell Out (too Fast)
If you want to make money with your blog, you’re obviously going to have to monetize it. You cannot, however, go from zero ads to flashing banners everywhere over night.
Multiple pop ups and any form of content locking are also very easy ways to drive your readers away. There’s nothing wrong with experimenting with different monetization techniques but you need to do so with tact.
A single shoddy post is unlikely to lead to your blogs downfall. Fans of your blog aren’t going to start complaining about a few spelling mistakes here and there either. But when the quality of your writing starts to drop consistently across all of your posts, people are going to notice.
Most bloggers don’t start to make serious money until they’ve been blogging for quite some time. Unfortunately, this means that it’s pretty common for profitable bloggers to be blogging about something that they’ve grown a little tired of. Diversification can therefore feel mightily attractive.
Diversification is a fickle beast however. Go too far in other directions and you might find that you lose what made your blog popular in the first place. If you want to cover additional topics, choose those topics with care. And don’t use them as an excuse to spend less time writing about your blogs core niche.
Lose Your Spark
Another consequence of getting a little bored with your niche is that it’s very easy to lose your spark. When a lack of enthusiasm begins to creep into your posts, a corresponding lack of entertainment value tends to find its way in also. In particular, watch out for the following signs that you’re losing what made you popular in the first place.
- Becoming less and less opinionated.
- No longer incorporating humor into your posts.
- Spending less time coming up with interesting post ideas.
- Generally doing the bare minimum.
Forget About Your Readers
Finally, there is the small matter of forgetting about your readers. Most bloggers care about their readers quite a bit when they first start out. After all, it’s pretty difficult to make a profit without them. But when those profits have been rolling in month after month, some bloggers start to take their readers for granted.
They stop writing posts with a specific audience in mind. And though they might still respond to comments, they put a lot less thought into the process. Broken promises start to become a lot more common too.
When a blogger stops caring about his readers, it tends to become pretty apparent, pretty fast. And when it does, those readers tend to start disappearing.
About The Author
John Smith is a London based online marketer and a seo expert who is an active member of seo positive limited