Copywriter – the mere word springs to mind an image of an unsociable creature left scribbling away in the corner, a field of office-snacks littering the desk and people hurrying past should the said beast awaken and attempt a ‘conversation’. While verbal communication and social interaction is not something typically associated with a writer, there is an air of genius (often mistook for insanity) surrounding a copywriter, for they can manipulate the power of the written word; but how does this help a business? read more

The battle of the mobile photo filter apps is under way! Yesterday it was revealed that Twitter was secretly working on an Instagram competitor and now Facebook has launched a filter program of its own.

Fresh off the heels of its Instagram acquisition the world’s largest social media network has delivered photo filters for Facebook mobile users.

The new iOS update adds Instagram-style filters to Facebook photos as users choose to use them. Pictures uploaded to an Apple-powered device are automatically eligible to use the filters.

To use the program users simple choose a photo to upload and then tap the wand icon. 13 different filters are include, among them are: contrast, cool, coffee, neon, b&w. and more. read more

Hacktivist group Anonymous is rumored to be preparing for a Monday attack on social network Facebook. The groups attack will coincide with Guy Fawkes Day and is meant to hurt the network over its support for social gaming platform Zynga.

Zynga recently began laying off more than 1,000 workers in an effort to cut down on mounting losses. While not directly involved in Zynga’s business transactions Facebook does derive a good but decreasing chunk of its revenues from Zynga games.

According to Anonymous the social gaming platform should be using its considerable cash reserves to pay employees during tough times. read more

Hootsuite, the social media management dashboard that is preferred by millions of users has passed the 5 million users milestone. According to the company that milestone was reached on October 12th. You may recall that only a few short months ago the company passed the 4 million users level.

In an infographic provided with the company’s announcement HootSuite officials laid out a timeline that included reaching one million users in January 2011. The company then doubled in size to two million users in January 2012 before growing exponentially throughout the year,

HootSuite isn’t just a big hit in the United States, in fact it can now be downloaded with support for 20 different languages.

HootSuite is also one of the more robust social network platform support systems with 35 different social networks now available for monitoring and interaction.  read more

One of the reasons I love working online and running a website is that it lets me mind my own business. I’ve never been one for office politics and I hate the idea of having a ‘boss’ so I’ve never been particularly partial to working your typical office job. As such then, I also don’t appreciate it when my work as a blogger starts to turn political and the whole thing starts to degrade into something like a schoolyard shouting match. Isn’t that the kind of thing lots of us are trying to avoid?

Unfortunately though where there’s money to be made there will always be those willing to resort to unscrupulous methods, and to try to blow out our candle to make theirs blow brighter. This is where ‘negative SEO’ comes in – which is the point at which bloggers stop concentrating on themselves and on offering a great site, and instead start thinking about how they can get ahead by taking down the competition and getting their sites penalized. Find yourself a victim then and you can see your website drop from the top spot in the SERPs to page eight and even see your content and design ruined. It’s unsettling, it’s unfair and it can potentially cost you a lot of money. read more