Hulu 2012 Estimates: $695 Million Revenue, 3 Million Hulu Plus Subscribers

Filed as News on December 18, 2012 3:48 am

Hulu2012 has been a very good year to be a Hulu partners, according to company estimates the social TV platform will close out 2012 with 3 million subscribers and $695 million in estimated revenue.

Shouting the praises of his company Hulu CEO Jason Kilar notes:

We are closing on a big 2012. On behalf of the Hulu team, I would like to share some of our results. Were so thankful to our customers and for the trust they place in us each day, which is enabling us to deliver the below results.

Kilar follows that statement with a revenue chart which showcases the company’s massive revenue growth over the last several years:

2012 Hulu Revenue Chart

As you can see Hulu has managed to take a very positive revenue growth path since launching in 2008. We can compare revenue to subscriber base using the following chart:

Hulu Paying Subscriber Chart

The incredibly fast growth of Hulu according to Kilar was the result of mass adoption:

Hulu Plus was released on Apple TV, Nintendo Wii and Wii U, Windows 8 teblets, and a slew of new Android tablets and phones. Hulu Plus can now be accessed from more than 320 million Internet connected devices in the US (not including laptop and desktop computers).

Hulu has also been helped along by its 60,000 TV episodes, 2,300 TV series and 50,000 hours of video.

In 2012 Hulu earned its revenues from 1,000 advertisers.

With online video advertising expected to increase in 2013 and more viewers turning to the web for their content it could be a very big upcoming year for the relatively young internet broadcasting firm.

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