Reporting firm eMarketrt predicts that Google will generate $339 million in mobile ad revenue in 2012, a large increase fro the company previous estimates that ranged from $45 million to $100 million.
The firm notes that Facebook is expected to grab an 18.4% of the mobile ad market compared to Google’s current 17% share. Google is also expected to be down from 23% of the mobile ad market in 2011.
According to eMarketer vice president of communications, Clark Fredricksen:
“Major ad publishers are strengthening their offerings much faster than previously expected. I don’t think anybody thought after the second quarter that Google and Facebook would be in position that they are now in the mobile ad marketplace.”
eMarketer expects Facebook’s mobile ad revenue to triple by 2014 with a market cap of $1.2 billion annually.
In 2013 Facebook is expected to increase its lead to 25.2% of the market, while Google is expected to capture 19.6%. Google is expected to increase its market share by 2014 to 23.1% while Facebook slips to 22.7%.
While both company’s are posting some impressive numbers, mobile advertising still only accounts for 2.4% of the total ad spend in the United States for 2012. By 2016 mobile ad spend is expected to reach 11%.