Facebook Mobile Ads To Overtake Google Mobile Ads In 2012

Filed as News on December 20, 2012 1:39 am

Facebook Mobile AdsFacebook mobile ads offered better-than-expected results at the end of Q3, 2012 and now some analysts believe Facebook mobile ads revenue will overtake Google mobile ads by the end of 2012.

Reporting firm eMarketrt predicts that Google will generate $339 million in mobile ad revenue in 2012, a large increase fro the company previous estimates that ranged from $45 million to $100 million.

The firm notes that Facebook is expected to grab an 18.4% of the mobile ad market compared to Google’s current 17% share. Google is also expected to be down from 23% of the mobile ad market in 2011.

According to eMarketer vice president of communications, Clark Fredricksen:

Major ad publishers are strengthening their offerings much faster than previously expected. I dont think anybody thought after the second quarter that Google and Facebook would be in position that they are now in the mobile ad marketplace.

eMarketer expects Facebook’s mobile ad revenue to triple by 2014 with a market cap of $1.2 billion annually.

In 2013 Facebook is expected to increase its lead to 25.2% of the market, while Google is expected to capture 19.6%. Google is expected to increase its market share by 2014 to 23.1% while Facebook slips to 22.7%.

While both company’s are posting some impressive numbers, mobile advertising still only accounts for 2.4% of the total ad spend in the United States for 2012. By 2016 mobile ad spend is expected to reach 11%.

Tags: , , , , ,

This post was written by

You can visit the for a short bio, more posts, and other information about the author.


Submissions & Subscriptions

Submit the post to Reddit, StumbleUpon, Digg or Del.icio.us.

Did you like it? Then subscribe to our RSS feed!



    Your words are your own, so be nice and helpful if you can. If this is the first time you're posting a comment, it might go into moderation. Don't worry, it's not lost, so there's no need to repost it! We accept clean XHTML in comments, but don't overdo it please.

    Current ye@r *