The Twitter self-serve platform allows account administrators to run their own campaigns by promoting accounts or individuals Tweets to specific groups within the social network. Advertisers can also track the results of their campaigns via Twitter analytics.
The self-serve platform provides pay for engagement activities which includes favorites, replies, and retweets.
Twitter started the advertising platform as an invite-only option. Twitter used feedback to adjust the platform before taking it live.
Self-served engagement advertising is already a popular option on Facebook and LinkedIn. With Twitter’s focus on conversations, it will likely be a popular advertising solution for the micro-blogging service.
The move also marks one of Twitter’s first attempts to offer reasonably priced advertising that doesn’t cost hundreds of thousands of dollars.
If you are interested in Twitter self-serve advertising you can sign up here.