May 30, 2013

WordPress 10 Years Later: How An Open Source Platform Grew To Rule The Web

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Wordpress LogoCan you believe it was ten years ago that web developer Matt Mullenweg introduced WordPress to the world? At that time blogging was a dirty word typically associated with out of work lazy writers. Even guys making seven figures with their WordPress websites were considered out of work slobs. Heck my friends who make less money than me still think I need to get a “real job.”

Fast forward to 2013 and 52% of the top blogs worldwide use WordPress with more than 70 million websites operating thanks to the streamlined web software.

WordPress has not only helped non-programmers launch successful websites, it has also created a sense of community for both users and programmers alike. read more

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May 27, 2013

Will The Blogging/SEO Bubble Ever Burst?

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Sometimes I wake up in the middle of the night with a start. There’s a cold sweat running down my forehead and my eyes are wide with panic. My girlfriend turns over and switches on the light to ask what’s wrong, but I can’t tell her. It’s too horrible…

What is this thought that haunts me and keeps me up at night? It’s the idea that someday I may not be able to make a living online anymore the way I have been for the last five years. You see it doesn’t make sense when you think about it: we can earn money online because we put ads on our websites and bring in lots of visitors, but then how are those advertisers making money? Often they make money by putting ads on their sites, or by selling products on their sites that people hardly ever click. The money goes round and round, but when is anything actually bought? read more

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How to Present Yourself as an Expert Online

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present yourself as an expert online

With around 200 million users, LinkedIn is one of the most popular ways to showcase your academic and professional career milestones and to broaden your network with others in the same or different industries.

In a previous post – ‘Become a Local Blogging Celebrity with LinkedIn’, we see that LinkedIn can be an adequate tool to establish yourself as a local expert offering your skills and knowledge to those in need of it. By engaging with locals, for example via Facebook or Twitter, you can easily establish a community with loyal customers and relationships that are fostered by your expert advice and consultation.  The article defined the outcome as a social brand on a local level by pointing out that “while a global network has endless contact possibilities, it is also filled with endless competition”. read more

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May 24, 2013

Twitter Promoted Tweets Will Target Similar Ads You Saw On TV

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Twitter promoted tweetsTwitter is launching a new ad type that will target similar ads TV viewers have recently watched.

On Friday, the social network said it will offer targeted promoted tweets to users in order to provide a well rounded ad experience.

According to Twitter:

“Synchronized Twitter and TV ad campaigns make brand messages more engaging, interactive and measurable.”

Thanks to its acquisition of Bluefin Labs, the micro-blogging service now has the ability to closely monitor shared content in order to gain a reference point for television programming. The program works even if a user doesn’t explicitly reference the name of the TV show they just watched. read more

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May 22, 2013

Twitter Two-Factor Authentication Is Now Available

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Twitter SecurityTwitter, on Wednesday, delivered on its promise to bring two-factor authentication to its massive micro-blogging network.

The opt-in feature requires users to receive an access code on their smartphone via SMS text messaging.

Earlier in the month, it was announced that Twitter employees were currently testing the Twitter two-factor authentication setup. The tests began after several high profile accounts including Burger King and The Associated Press were hacked and disturbing messages were posted to their accounts.

There are some limitations to the type of two-factor authentication being used. Specifically, many high-profile account users have multiple workers who access their Twitter account. Because two-factor authentication relies on an SMS text message to a single smartphone, it won’t work for multiple users.  read more

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May 21, 2013

Parents Share Their Kids Online More Than Their Cats, Study Finds

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Charlie Bit My FingerWe know that everyone loves LOL Cat photos, heck iCanHazCheezburger has made a multi-million dollar business out of the practice. Yet the teams at  Magisto.com and PlayScience have found that parents would much rather share videos, photos, and stories about their children.

According to the study parents are three times more likely to share videos of their kids (27 percent) than a pet (9 percent).

60 percent of parents responded to the survey by acknowledging that they shoot at least three videos of their children per month. 44 percent of those parents said they share at least three videos per month.  read more

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5 Tools to Help You Manage Multiple Social Media Accounts

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social_media
Social media is becoming an increasingly large aspect of SEO and online marketing, and whether you like it or not, as an online marketer, you may well have to juggle various different social accounts in order to maximise your ROI and indeed make your website successful. (Don’t believe me? This infographic sums it up pretty well).

But managing all of those different accounts can be a big headache, and anything that makes your life harder will ultimately make you less effective. That’s why you need to read this post, because it is full of helpful tips (on how to manage multiple social media accounts) to make your life nice and simple. read more

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May 20, 2013

3 Creative Ideas for Outside-the-Box Blog Posts

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Even the best, most popular blogs in the world can get stale from time to time. Sooner or later, you’re going to get that nagging feeling that you’ve run out of things to write about. The next time you’re stuck for a blog subject, try one of these to get the creative juices flowing. read more

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Google Glass Is Going Social With Facebook, Twitter, And Others

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Google Glass with Social

Google Glass, by design, is a social product. Customers wear the glasses everywhere and therefore, they have the option to easily stay connected on the go.

With that real-time connectivity, it was only a matter of time before social networks jumped on-board.

Announced at Google I/O, the product is now receiving social connectivity via Twitter, Facebook, Tumblr, and collaboration platform Evernote.

Before those social networks jumped on-board, Google Glass was already connected to mobile-only social network Path.

Each of the social networking options will be available as “Glassware,” the new name for Google Glass apps. read more

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Social Media Is The New Face Of Disaster Response [Infographic]

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Social mediaSocial media keeps all of us connected in real time and thanks to its reach, disaster response is being given a big lift.

The team at USF’s Online MPA took a close look at disaster response to determine what effect it receives from social media.

The team quickly discovered that many agencies are now using Facebook, Twitter, and even Instagram to help facilitate rescue and relief efforts.

Researchers examined three specific disasters: The Japan tsunami, the Haiti earthquake and Superstorm Sandy. read more

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