Google is about to enter the world of online streaming music. According to reports from The Verge and the Wall Street Journal the software giant will roll out the new feature for both Google Play and YouTube users.
While Google’s software platforms ranging from Gmail and Google Maps to Google Docs and Google.com continue to receive praise the company has failed to keep up with its competitors in terms of media offerings.
To reach a level playing field with Apple and Amazon the company reportedly signed licensing deals with Universal Music Group and Sony Music Entertainment. Those two media conglomerates make up a large portion of the mainstream music market and are considered must have partners for any serious online streaming partner. [Read more…]