Top Five WordPress SEO Tips

Filed as Guides on July 30, 2013 8:00 am

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WordPress SEO

Unless you do it for a living, SEO is probably one of your less favorite activities. Optimizing your WordPress blog for search engines is very time consuming, and with Google updating its algorithms all the time, you need to stay alert. For example, Panda which was a major update to Google’s search results ranking algorithm, launched in February 2011, and has since went through around 25 updates.

Thankfully, despite the landscape constantly evolving, you don’t have to be an SEO expert to keep your blog in shape. WordPress is designed to be simple right out of the box, and here are some general guidelines to follow:

Are You Properly Defined?

Every website or webpage has a title, description and keywords. When you first created your blog, this information was necessary to get started. Problem is, we change over time, and maybe the direction you originally headed is different from where you are now. Whenever you go through any changes, it’s very important to keep how you define your blog, updated.

Log-in to your dashboard, and under “Settings” click on “General”. You’ll first see “Site Title” and “Tagline” which should be properly filled out, unless you use a plugin that overrides them.

Step Up Your Post Game

Content is the lifeblood of your blog and without it you are nobody. Now, there are many tips for writing great posts. Everyone starts with figuring out a topic, and once you’ve figured out your topic, to optimize for SEO, you target one or a few keywords. As always, you should write naturally, but how do you make sure your posts are on track?

Using a plugin called WordPress SEO by Yoast, you can instantly see how well optimized your post is, and even offers up suggestions under “Page Analysis” on how you can improve your content. It uses several different colors to show you where your post ranks. Green is good, yellow is okay, orange is poor and red is bad.

WordPress SEO can also be used to improve the SEO across your entire blog, overriding defaults found under “Settings”. Overall, it’s an invaluable tool in ensuring every post is effectively optimized. However, it’s no miracle worker. The writing, and the value you provide with your content, still rests on your shoulders.

Linking It Up

Internal linking is not only great for your readers, but also helps search engines to discover your other content, and make the appropriate connections. In every blog post, you should always link to at least one other relevant post.

Typically, you can find relevant posts by using search in your dashboard under “Posts”. Also, when you go to insert a link, you can select “or link to existing content”. If you’ve written quite a bit about the same subject, it can be difficult to find the right post though. In that situation, install a WordPress plugin called Better Internal Link Search.

It improves upon existing functionality under the “Insert/edit link” pop-up, and even offers the ability to use special modifiers when looking for specific content from other sources.

Do Not Duplicate

Duplicate content is highly frowned upon, and search engines want the most original, best content possible. Sadly, it can be rampant on blogs without you even noticing. There are a number of ways duplicate content can occur, and instead of trying to explain it myself, Yoast offers up a great explanation of duplicate content, and how to fix it.

The Need For Speed

When most people think about SEO, they think of the content itself. However, did you know that search engines like Google also factor in speed? If your WordPress blog is not loading within a few seconds, this could have an impact on your rankings. To help speed up your site, use a caching plugin such as W3 Total Cache.

It’s completely free, and an absolute must-have. Instead of causing your web server to generate a new webpage each time, a plugin like W3 Total Cache will deliver a static version, significantly reducing load times. It can also reduce bandwidth by up to 80 percent, potentially saving you cash if your bandwidth is limited.

Photo credit: Cristian Labarca

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  1. By Tanvir posted on July 31, 2013 at 4:58 pm
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    Very very helpful tips.Totally agree with you as Google keep updating its algorithm we have to be alert all the time.

    Reply

  2. By web development company posted on August 1, 2013 at 3:27 am
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    I am searching some useful tips, after reading your post. thanks mate.

    Reply

  3. By Doug Wack posted on August 1, 2013 at 7:46 pm
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    Thanks for the great tips, I need to work on my SEO for my wordpress.

    Reply

  4. By Shakil posted on August 4, 2013 at 6:55 pm
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    Just want to say your article is as astonishing.
    The clarity in your post is just great and i can assume you’re an expert on this subject. Well with your permission let me to grab your RSS feed to keep updated with forthcoming post. Thanks a million and please continue the gratifying work.

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    Reply

  5. By Sameer posted on August 6, 2013 at 3:04 am
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    Nice article on wp seo. need some more knowledge on seo plugins.

    Reply

  6. By seo india posted on August 12, 2013 at 5:14 am
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    Yes i do agree when somebody makes some changes in word press blog then it is necessary to update title, keyword and description . Thanks for showing steps to update title and description.”Log-in to your dashboard, and under “Settings” click on “General”. You’ll first see “Site Title” and “Tagline” which should be properly filled out, unless you use a plugin that overrides them.”

    Reply

  7. By asif ali posted on August 13, 2013 at 11:29 am
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    very beautifull design traffic topics ranking comments i like it very much

    Reply

  8. By Ananya posted on August 15, 2013 at 6:13 am
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    Nice article on seo tips…… I agree with your every points

    Reply

  9. By Anh Wu posted on August 18, 2013 at 2:53 am
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    Great basic tips. These help pages and post to get indexed. I might add the Google XML sitemap as a good way to have quick indexing. My pages usually get indexed after two days. Also check robots.txt.

    Reply

  10. By SEO Birmingham posted on September 11, 2013 at 10:50 am
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    Great post, I hardly work on WordPress sites but judging by your posts, the number of plug ins on offer would probably make my life a great deal easier!- Maria

    Reply

  11. By nur posted on September 13, 2013 at 4:18 pm
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    W3TC page cache giving me trouble with image ads stop rotating. Do you have solution for that?

    Reply

  12. By made sumitre posted on September 16, 2013 at 12:29 am
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    tips are very helpful, I’m very hard to make seo website. I will learn your tips. thank you and please provide feedback for me,, :)

    Reply

  13. By nozami posted on September 23, 2013 at 11:37 am
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    thanks for the nice tips

    Reply

  14. By Jenny posted on October 26, 2013 at 12:47 am
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    Thanks for the great tips, I need to work on my SEO for my wordpress.

    Reply

  15. By EmbarkDesign posted on October 26, 2013 at 12:14 pm
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    Thanks for the great tips, we have a conference where we will be sharing some WordPress SEO tips.

    Reply

  16. By Jessica posted on October 31, 2013 at 6:44 am
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    Tips are great and worth reading. WordPress is becoming a must if you need to have a blog!

    Reply

  17. By WilliamJohn posted on November 2, 2013 at 12:25 am
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    It’s really great post about WordPress SEO optimization. Process is clearly defined.
    Brainstrom keyword list for more targeted traffic
    Look at search volume to determine consumer demand
    Maintain unique content
    Optimize the blog titles and robot.txt file
    Internal linking Keyword density, image optimization and search engine submissions

    Reply

  18. By Rabins Sharma posted on November 12, 2013 at 1:20 pm
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    After reading this post I modified my blog (http://rabins.com.np) following your instructions. This time I’m letting my blog loads faster so removed the fancy decorations. Lets see how it pays me back.

    Reply

  19. By Mickeal jons posted on November 19, 2013 at 1:35 pm
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    I’m new in this field and these tips is very Helpful. Thanks

    Reply

  20. By BirdBrain Logic posted on November 28, 2013 at 6:24 am
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    Great Post! SEO Yoast plugin for wordpress is awesome and I have been using this for all my wordpress websites. http://www.birdbrain.com.au/blog/

    Reply

  21. By Tsioudas Kostas posted on December 15, 2013 at 4:51 am
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    Thank you for sharing

    Reply

  22. By Bilaal Hussain posted on December 22, 2013 at 6:44 pm
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    Yeah thanks a lot for sharing, I’m really getting to like wordpress now :)

    Reply

  23. By Colin posted on January 1, 2014 at 9:06 am
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    Yeah I agree- useful tips by the way, wordpress is the best for blogs :))

    Reply

  24. By Sabrina Khan posted on January 13, 2014 at 3:58 pm
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    I wonder how many people use wordpress over other blogging platforms aha :)

    Reply

  25. By Jack Van Jaarsveld posted on January 17, 2014 at 7:50 am
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    Great tips, nice and simple. lets hope these work!

    Reply

  26. By Adam Methew posted on January 27, 2014 at 5:01 am
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    Nice post. Now many people feel link-building is dead. I tell them its all rumors.

    Reply

  27. By Vernial Berry posted on February 7, 2014 at 10:01 am
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    fascinating useful tips these, cheers for that!

    Reply

  28. By SEO Uzmanı posted on February 26, 2014 at 3:36 pm
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    Please can you tell us why the all in one seo post widget is useless? I mean it might be so but I’d like an explanation to why it is useless, I don’t wanna miss out on some good seo’ing if it happens to be useful after all. Thanks!

    Reply

  29. By Cem Ceyhan posted on March 15, 2014 at 9:52 am
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    Thanks for the great tips, I need to work on my SEO for my wordpress.

    Reply

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