August 30, 2013
Facebook is the world’s largest social network, and breaking through the noise is harder than ever. How do you get past the images with quotes, and reshares of funny photos?
I think it all depends on your goals for Facebook. Often times we fall into a pattern of just copying what everyone else is doing because that “worked”. But just because posting idiotic memes works for George Takei doesn’t mean it will work for me!
You have to be yourself and be consistent with that message. The challenge however is avoid the temptation to always post links to your product or company, especially when you’re in the online marketing world. Be human and interact with your followers/friends, and then every once in a while mix in a link or two. And yeah, sometimes posting a silly cat video is needed! read more
Tags: Facebook, Facebook Tips, Scott Ayres
Google+ is one of the newest social media networks that has grown into millions of members. It allows you to integrate with Google services, which give you the ability to promote your content and other links, as well as to gain visibility with other Google products. Many bloggers do not realize the importance that Google+ may have been promoting their content. Google plus is no longer an optional network that people can decide to participate in when it comes to social media promotion.
Tags: authorship, Google, google plus, SEO, Social Media
August 29, 2013
No one is perfect, and writing mistakes can number into the hundreds. Even established professionals have their days, and writing is constantly a learning experience. Maybe it’s punctuation, sentence structure or something as little as forgetting to add a comma in a couple places. Unlike our Grammar for Bloggers post, I’m not going to get super technical, and talk about things like pronouns or subject/verb disagreements.
In fact, I’m a walking contradiction, having done horribly in English class all through my school years, yet eventually becoming a writer. Rather than diving into the most basic of writing mistakes, here are six that can have a serious impact on your blog posts:
Writing For Search Engines, Not People
I touched on this topic briefly, and it is one of the easiest ways to kill interest. People can tell when you are forcing out some awkwardly worded, SEO-optimized mess of words. It has been drilled into our heads how important SEO is (which it is), and many take things a bit too far.
You do not need to have eight of the same keyword in a 350 word blog post, or always have the main keyword at the beginning of your title, often churning out yawn-inducing results. While search engines are your friend, they are not your target demographic. read more
Tags: blog writing tips, writing mistakes, writing tips
August 27, 2013
I’m a pretty serious blogger. I currently run 20 websites, many of which receive hundreds of thousands of pageviews. A few years back I was running my fledgling business out of my living room and everything was just fine.
One day I realized I was spending a lot of time moving around files from my home business computer to my server. As gigabits flew from one location to another and I streamed Netflix to my big screen TV I realized my productivity was taking a hit.
If you are like me and you have a wife or husband and maybe a few kids at home you understand how a connected culture can slow your productivity. One kid is watching hilarious YouTube videos, another is watching a Vudu movie and your spouse is watching Netflix. In the meantime you are attempting to use your 20Mbps connection with very little success because multiple smartphones, TVs, tablets, and other devices are hogging a portion of your available bandwidth. read more
Tags: Comcast, Comcast for cable and internet, Internet provider
Newsjacking is a term coined by author David Meerman Scott, and is defined as “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” The idea is very simple, and used by Fortune 500 companies to average people simply looking to grab attention. In some situations, it can prove to be rather effective while in other situations, it can be a very sad attempt.
One great example that most comes to mind is popular snack brand Oreo during Super Bowl XLVII. If you tuned in, towards the beginning of the third quarter, there was a power outage at the New Orleans’ Superdome. It lasted for 34 minutes, and a faulty power relay was later found to be the culprit. While the power outage left football fans sitting in the dark so to speak, Oreo posted this brilliant tweet:
Tags: News Jacking, Newsjacking
August 26, 2013
Life is unpredictable and you never know what surprises it stores up for you! What if one day you woke up and found out that:
- your web site was hacked,
- you deleted some important web site files by mistake, or
- your database got corrupted?
Tags: backups, Video, wordpress plugins, wordpress tutorials
August 23, 2013
Tumblr, recently bought by Yahoo, is one of the most popular micro-blogging platforms. The NBA has one, celebrities have them, and most importantly, your target audience more than likely has them. But would your blog and business specifically benefit from a Tumblr?
Do you share different forms of media?
If you are already regularly sharing different types of media, like photos, videos, and audio, then Tumblr would be an easy transition. You can set up auto-posting of your blog’s RSS feed and can post several different types of media, quickly and easily:
Tags: Blogging, Micro Blogging, tumblr
Before you founded WP Site Care, a premium WordPress support company, you offered consulting to small businesses, and were even the VP of Marketing for a home care company. What intrigued you so much about WordPress, and diving into it full-time?
I learned about WordPress when I was exploring options for our company’s website almost 5 years ago. It was still really immature but I loved how it put control in our hands when we wanted to launch new stuff. We didn’t have to wait on web developers, or edit 1,000 lines of code, etc., for the majority of the stuff we wanted to do and I loved that. We could come up with an idea and move ahead, which is how marketing on the web should be. read more
Tags: Ryan Sullivan, WordPress, wordpress tips, WP Site Care
August 22, 2013
Google+ is no slouch in the social media space, commanding nearly 200 million active users in the stream as of May 2013. While it does offer unique features like Hangouts, group video chats with up to 10 people, it’s not too awful different from other social networks. You can follow or “Circle” people, segment the people you follow into specific circles (lists), share with specific circles or publicly, and so on.
You can create a community, start a page, and with cool features like Auto Awesome, upload the best looking photos possible. With any social network, the biggest defining factor is its community, many of which who span well beyond the tech geek stereotype. As Google+ continues to grow, so has the idea of it becoming a serious avenue for bloggers. read more
Tags: Google, google plus
August 21, 2013
Over the past year, the Internet Corporation for Assigned Named and Numbers (ICANN), the non-profit organization that is responsible for, among other things, assigning domain names on the Internet, has given initial approval for over 1,500 new “top level domains” (abbreviated as TLDs and sometimes referred to as “domain extensions”).
This means, fairly soon, you could start seeing sites like http://www.site.love, http://www.site.beauty and http://www.site.toys, among many others.
However, this doesn’t necessarily mean that you’ll be snapping up your own .baby or .love domain any time soon, many of the extensions may wind up being controlled by private organizations, such as L’oreal’s bid to control .beauty, where there are obvious business interests in the TLD itself, not in selling new domains. As such, many of those applications are for closed registrations, meaning that the operators of the extension will be selective in who they allow to register.
This has already sparked a predictable and understandable fear of corporate control over the Internet. But while the discussion about the balance between corporate control and Internet freedom is important, it’s also important to ask why ICANN is so eager to expand the number of extensions so quickly and what the impact of that expansion could be on the Internet.
Sadly, if previous expansions have taught us anything, it’s probably the latter. read more
Tags: .com, domain exentions, domain names, domains, Google, ICANN, SEO, Spam, tlds