Brand.com Review of 6 Tips for Managing Your Reputation Online

Filed as Features on October 6, 2013 5:15 am

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Are you taking measures to protect your reputation online? With this Brand.com review, you’ll learn some of industry pros’ top tips for managing your online reputation.

One of my favorite books is Robert Green’s 48 Laws of Power. The 5th Law says, “So Much Depends on Reputation – Guard it with your Life.” I keep wondering how much that quote has to do with what we do online.

It takes years of effort and hard work, whether you’re a blogger or a corporation, to build a reputation online. However, it only takes an angry tweet, a rude email or a drunken Facebook status update to destroy your reputation.

Brand.com Review of 6 Key Tips for Managing Your Reputation

With inside input from Brand.com, review these 6 key tips for managing your reputation online.

1. Own Your Google Search Results

Google is responsible for trillions of dollars in sales every year, and imagine how much you could lose out on if the only things people can find when searching for your brand online is details about your competitors or negative reviews about you.

Brand.com suggests treating your Google results as a critical business asset. Mike Zammuto, Brand.com’s CEO, says, “If results are negative, you should take the steps necessary to change them. By controlling your search results, you can ensure that your business will generate revenue.

A recent study has revealed that 44% of people who are planning to buy something online begin by using the search engines. Whether you are promoting an information product, an e-commerce store or a services business, you will be making a huge mistake if you don’t own your search results.

2. Control Your Reviews Online

According to a Brand.com review, feedback online can make or break your online presence. In a recent interview with Brand.com’s CEO, Mike Zammuto, I asked him what he thinks Yelp means to businesses. According to Mike, Yelp is a threat to all businesses.

Since little is done to verify the accuracy of reviews on Yelp, disgruntled employees or unhappy customers can post anything about your business on Yelp, and users who use the service will see it and believe it is true.

If you think Yelp isn’t that important and should be ignored, think again. A recent report revealed that Yelp now gets around 100 million monthly visitors and that it is responsible for 10 billion dollars in e-commerce sales every month.

The solution isn’t to start posting your own positive reviews on Yelp. Instead, Mike suggests bringing the reviews to your own websites. The more reviews that are posted on your website, the higher your rankings climb. You don’t want to help Yelp to outrank your site in the search engines.

3. Start Blogging

As noted in the Brand.com review, blogging is of critical importance. When I asked Mike what he thinks about blogging, be believes it is “critical.”

Blogging helps you to get your own version of the story out. A blog that is authoritative will also make it easy for content you publish to rank well.

It is important to have your own outlets that allow people to listen to your story. Whenever trouble is brewing, you can keep your fans updated and let them know about the state of things.

4. Make Social Media a Priority

Take a look at the top search engine results for most terms, especially the name of a particular person, and you will see that results are dominated by social profiles.

Brand.com recently created Completed.com , a social site that allows you to showcase your achievements and experiences. They strongly believe that having quality social media profiles, on which you constantly interact, will go a long way in helping your brand.

5. Start Guest Blogging

Besides paying attention to blogging, recommends Brand.com, review the importance of guest blogging as well. Look for key blogs in your niche that accept guest posts, and contribute something valuable to these blogs with a link back to your site.

Guest blogging is one of the top marketing and SEO strategy today, and it isn’t a surprise to see that it is recommended as a way to protect your brand. Guest blogging on the right blog can also help you position yourself, and your brand, as an authority in your niche.

6. Call the Experts

When things get out of hand and nothing you do seems to be helping, advises Brand.com, review the importance of hiring reputation management experts to help you clean up your online profile. Sometimes it’s best to let the experts do their job.

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  1. By Sagar Nandwani posted on October 6, 2013 at 8:07 am
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    What a great article Ty – I love your practical and straightforward advice, and every point is right on. This column is one of my favorite yet. Thanks for posting!

    Reply

  2. By Raj Mohit posted on October 6, 2013 at 3:56 pm
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    After reading this i have really realised the importance of how a reputation plays a important role in our website .Thank you for opening my eyes.

    I have started marketting Brand.com ..
    Thank you.

    Reply

  3. By thi công sàn gỗ posted on October 7, 2013 at 3:27 am
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    article quite useful for my job

    Reply

  4. By Monica Johnson posted on October 7, 2013 at 4:06 pm
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    I can attest for the blogs and social media. They rank extremely well, and give you an easy way to promote yourself on the web.

    Reply

    • By Alex Schwartzberg posted on October 7, 2013 at 4:12 pm
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      Blogging is a great way to get people to learn more about you from YOUR viewpoint. It gives the readers a better way to get to know you and it may help your online reputation in the long run. People will be less likely to makeup things you say online.

      Reply

      • By Anna A posted on October 7, 2013 at 4:19 pm
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        I think blogging is one of the best ways to control your online persona — it’s so much more personal!

        Reply

  5. By Justin posted on October 7, 2013 at 4:07 pm
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    The #4 tip making Social media a priority is something everyone can do and makes total sense as a step to control your online reputation

    Reply

  6. By greg cobb posted on October 7, 2013 at 4:08 pm
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    I agree Ty. These are very practical suggestions to control your digital assets. Its about maintenance.

    Reply

  7. By Justin posted on October 7, 2013 at 4:08 pm
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    Tip #4 making social media a priority is something everyone can do to help control their online reputation and makes total sense to me.

    Reply

  8. By B Herron posted on October 7, 2013 at 4:10 pm
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    These tips are great for anyone trying to manage their reputation. My favorite is to make social media a priority!

    Reply

  9. By West Montgomery posted on October 7, 2013 at 4:10 pm
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    The comic at the top made me chuckle. If Satan really needed a rep management campaign, I think the best strategy would be to promote breaking stories related to his vertical. Archaeology, new literature, general mischief-making…..

    Reply

  10. By Jason R posted on October 7, 2013 at 4:11 pm
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    I like tip 6 the best. There’s only so much a business owner can do with the time they have and their knowledge of true ORM. Just like their clients do when calling them, call an expert!

    Reply

  11. By B Herron posted on October 7, 2013 at 4:11 pm
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    These tips are great for anyone trying to manage their reputation. My favorite is to make social media a priority! This is incredibly true and Completed.com is the new up and coming social media site!

    Reply

  12. By Ann Johnson posted on October 7, 2013 at 4:11 pm
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    I think a lot of people are often times scared of putting themselves out there on social media sites. Once people realize how important it is, they begin to see how much it can change their online search results.

    Reply

  13. By Emily T posted on October 7, 2013 at 4:12 pm
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    The fact that the traffic on yelp is responsible for 10billion dollars in monthly e-commerce sales daunting since Yelp does not regulate or monitor the accuracy of the reviews on their site.

    Reply

  14. By Jules posted on October 7, 2013 at 4:13 pm
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    Well said! Your online search results are an important business asset and should be treated as such.

    Reply

  15. By Sean Cooper posted on October 7, 2013 at 4:14 pm
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    The power of reviews. It takes years to build your reputation online and one angry review that can shatter it into a million pieces. You should always be on guard and ready to protect your online brand even if it is not under attack.

    Reply

  16. By Angel Santiago posted on October 7, 2013 at 4:14 pm
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    These are all great tips! The control of Social Media activity is a great tip because it is something that most have control over. It is without a doubt that Social Media can play a major role in anyone’s online reputation.

    Reply

  17. By Michael Dectis posted on October 7, 2013 at 4:15 pm
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    These are all some great tips on online reputation, its important to get it under control before it spirals. There is alot of social media tools on the internet, its important that you use each platform for you company and monitor what companies are saying online about your business. Brand.com has a command center that does all that.

    Reply

  18. By John K posted on October 7, 2013 at 4:16 pm
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    The importance of blogging, especially if you are the voice of your company, gets overlooked. “Blogging helps you to get your own version of the story out. A blog that is authoritative will also make it easy for content you publish to rank well.”
    In today’s world of breaking news, having your own outlet can be critical to your clients opinion.

    Reply

  19. By brooks posted on October 7, 2013 at 4:16 pm
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    Great comic at the top of the article!

    Reply

  20. By John Lamplugh posted on October 7, 2013 at 4:18 pm
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    Controlling your online reputation management is hard. Is not easy to do yourself, it is something that needs a lot of resources.

    Reply

  21. By Celina L. posted on October 7, 2013 at 4:18 pm
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    Tip #4 is right on the money. Social media is such a crucial factor in spreading information and messages.

    Reply

  22. By Matt B. posted on October 7, 2013 at 4:18 pm
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    Trying to drive social activity to your digital assets is key to keeping positive items ranking in Google.

    Reply

  23. By Adam Felch posted on October 7, 2013 at 4:20 pm
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    If you own a business, and Yelp outranks your site in the search engines, You have a major problem. The best Tip on this list? TIP #6!

    Reply

  24. By Jessica V. posted on October 7, 2013 at 4:21 pm
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    Reputation management is becoming more and more important as technology advances and the internet becomes more popular. These tips are great ways to start monitoring yourself and controlling how you look online. This isn’t something that can be fixed in one day if you don’t like your online reputation. Put in the hard work and follow these tips, and you will see the results. Making a Completed profile is a great place to start!

    Reply

  25. By Jeff G. posted on October 7, 2013 at 4:24 pm
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    Diversity, engagement, authority, control. If all of the aforementioned is accomplished, you have yourself an effective SERP.

    Reply

  26. By Mike G posted on October 7, 2013 at 4:24 pm
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    Social media pages are a must if you want to control your search engine results.

    Reply

  27. By Brian Newmark posted on October 7, 2013 at 4:25 pm
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    An article in today’s USA Today addressed the importance of social media for small business owners. Social Media is critical for building and protecting your brand on line.

    Reply

  28. By Zac posted on October 7, 2013 at 4:25 pm
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    When all else fails, it’s always best to call in the experts. SEO is a field people have been learning and innovating for years now. We’re officially passed the point where a hobbyist can utilize it to its full extent. In my opinion you have to go with a pro, otherwise you can only do so much for yourself.

    Reply

  29. By Samantha D posted on October 7, 2013 at 4:28 pm
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    Trying these tips out can help you to see what can be done for your keywords. If this doesn’t work, go to the experts, that is what they are there or.

    Reply

  30. By Cliff S posted on October 7, 2013 at 4:31 pm
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    It really seems that if you don’t have the resources at your disposal, controlling your SERPS can be quite a daunting task. Thanks goodness for Brand.com!!!!!

    Reply

  31. By Dennis Brown posted on October 7, 2013 at 4:31 pm
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    It’s like playing the stock market. Diversify, Diversify, Diversify. You can never have enough positive content about yourself online.

    Reply

  32. By Kyle McGrath posted on October 7, 2013 at 4:32 pm
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    No better source than Brand.com for consultation on managing your online brand. Online rep is just as, if not more important than your in-person rep. Following these tips will help tremendously.

    Reply

  33. By James H posted on October 7, 2013 at 4:45 pm
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    Don’t take a backseat in strengthening your online presence and reputation. Contacting the experts at Brand.com will greatly improve your online results.

    Reply

  34. By Chris Meier posted on October 7, 2013 at 4:46 pm
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    Blogging is a great way to quickly build your “brand”

    Reply

  35. By Harrison Pew posted on October 7, 2013 at 4:46 pm
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    Following all of these steps will definitely allow to you effectively manage your online reputation, as well as bring in more revenue for your company. Monitoring your online reputation can become a daunting task, so if all else fails, go to the experts for help and allow them to do their jobs.

    Reply

  36. By Joshua Griffith posted on October 7, 2013 at 4:47 pm
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    Almost everyone uses social media or reads a blog or two. Use this to your advantage and reach more people.

    Reply

  37. By Cory R. posted on October 7, 2013 at 4:52 pm
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    Guest blogging is an important part of building a blog. Both being a guest on someone else’s blog as well as hosting another blogger on yours.

    Reply

  38. By Dan Connolly posted on October 7, 2013 at 4:54 pm
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    Blogging IS critical. Being engaging with your readers is such an important step to owning your online reputation.

    Reply

  39. By Mia Wallace posted on October 7, 2013 at 4:56 pm
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    “So Much Depends on Reputation – Guard it with your Life.” What powerful quote!

    Reply

  40. By Katie K posted on October 7, 2013 at 5:28 pm
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    The power of social media can be somewhat daunting but taking control of your profiles and utilizing sites like Completed.com is an awesome way to tell your own story. If you are unsure what to do, definitely talk to an expert!

    Reply

  41. By Derek S. posted on October 7, 2013 at 5:41 pm
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    The development of a Completed.com profile will help any individuals who want to make social media a priority. This is a great suggestion.

    Reply

  42. By Tom N posted on October 7, 2013 at 5:56 pm
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    Tip #6 is my favorite for the reason that most business owners don’t have the time to manage their online reputation. Additionally, you always get the best results going to the pros.

    Reply

  43. By Jake posted on October 7, 2013 at 6:01 pm
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    Its funny how a lot of people don’t recognize the importance of blogging. If I had said I wanted to be a blogger 10 years ago instead of a print journalist, people would have laughed in my face. Today, the exact opposite is true…

    Reply

  44. By Benjamin Badilla posted on October 7, 2013 at 6:10 pm
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    All great tips for controlling your online reputation! Controlling reviews can be crucial because relinquishing the power to an outside party always results in growing amounts of negatives.

    Reply

  45. By Ian S posted on October 7, 2013 at 6:42 pm
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    These 6 tips are essential for individuals and businesses controlling their online reputations and brands. Great piece!

    Reply

  46. By Genevieve Moser posted on October 7, 2013 at 6:43 pm
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    I agree with tip 4. Being active in social media is extremely important. It is a great way to reach a ton of people and help manage your online reputation

    Reply

  47. By Dave P posted on October 7, 2013 at 6:47 pm
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    It’s critical to have online reputation management if you want to be seen as an allstar in your space or vertical. Otherwise you leave yourself open to attacks from knuckleheads.

    Reply

  48. By Michael Petrucci posted on October 7, 2013 at 9:08 pm
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    I would think the number of consumers looking to buy online searching SE’s would be greater than 44%!!

    Reply

  49. By Nao vet ho ga posted on October 8, 2013 at 12:33 am
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    Id.6 is my favorite for the reason that most business owners don’t have the time to manage their online reputation. Call the Experts ,get the best results…

    Reply

  50. By Hut ham cau Binh Duong posted on October 8, 2013 at 12:36 am
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    I agree with tip 6. Its funny how a lot of people don’t recognize the importance of blogging.Following these tips will help tremendously.

    Reply

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