Why Bloggers Should Always Run A Mailing List

Filed as Features on October 21, 2013 9:43 pm

2

If you currently run a blog, there are a few simple tweaks you can probable make that will increase the return on your daily efforts. Granted, not everyone blogs for the sake of self-promotion or business. But in reality, anyone who can command an audience online should be able to monetize that if they so choose, and email lists are one of the most effective ways of capturing momentum to better realize this goal. When visitors hit your site, they have two options – they can delve deeper, potentially toward a purchase, or they can leave. With email sign-ups, you have a chance to invite these people back, time after time, to check out your content, your products and your business.

Anyone who runs a blog should also run a parallel email newsletter. For the sake of some additional content, it can be possible to build up a mailing list that hangs on your every word, similar to the audience you can command on your blog. An email list puts names and email addresses to your web traffic, so you can constantly engage with them for promotional purposes. Whatever you blog about, this gives you the advantage of on-demand traffic for your content, or for your self-promotion online.

Emailing lists are most effective when they are run through an email management platform online. These platforms enable website owners to create mailing list campaigns, sign up prospects automatically, and schedule emails for timed deliveries to those on the list. They work through the wonders of the technology to deliver automation to the email process, essentially reducing the effort required on the part of the marketer. You can pre-program content in the order you feel works best to warm and sell to prospects, and the results can be monitored at every step of the view through comprehensive statistics and reporting.

This makes email marketing an element of online promotion that can be tested, tweaked and improved to deliver better results. Because it works on autopilot, you can set up the campaign and wait for results. If you decide to test different features of your email marketing, you can compare results side by side to establish which is likely to work best for your campaigns in future. As a result of this data, email marketing can be tweaked to become a highly effective, slick operation – all running in the background to your existing blog.

The emailing element of marketing to your email list opens up a new avenue for more direct content. A subscriber will have the chance to read every one of your emails – a much better hit rate for your content than those who will read your blog posts. This gives you more of a chance to develop your brand and your personal image in the eyes of the recipient, which in time could lead to an increase in sales of your products and services.

The mailing list is also a great way for bloggers to learn more about who reads their material, with a view to improving the quality of content. Content is all-important when you’re running a blog, and if you have an email list you can ask for feedback. What types of content does your list want to receive? If you can answer this question, your email marketing campaigns will become more effective. For many, having the option of this kind of feedback, a testing ground for their content, makes it easier to understand and fulfil the needs of their audience.

If you are blogging at the moment, you’re already doing the most difficult part. Beyond blogging, you need to make the additional effort to establish email marketing functionality, if you want to make the most efficient use of the traffic you generate. Traffic costs money and effort, and you don’t want to let any of it go to unnecessary

Emailing lists are most effective when they are run through an email management platform online. These platforms enable website owners to create mailing list campaigns, sign up prospects automatically, and schedule emails for timed deliveries to those on the list. They work through the wonders of the technology to deliver automation to the email process, essentially reducing the effort required on the part of the marketer. You can pre-program content in the order you feel works best to warm and sell to prospects, and the results can be monitored at every step of the view through comprehensive statistics and reporting.

This makes email marketing an element of online promotion that can be tested, tweaked and improved to deliver better results. Because it works on autopilot, you can set up the campaign and wait for results. If you decide to test different features of your email marketing, you can compare results side by side to establish which is likely to work best for your campaigns in future. As a result of this data, email marketing can be tweaked to become a highly effective, slick operation – all running in the background to your existing blog.

The emailing element of marketing to your email list opens up a new avenue for more direct content. A subscriber will have the chance to read every one of your emails – a much better hit rate for your content than those who will read your blog posts. This gives you more of a chance to develop your brand and your personal image in the eyes of the recipient, which in time could lead to an increase in sales of your products and services.

1

 

The mailing list is also a great way for bloggers to learn more about who reads their material, with a view to improving the quality of content. Content is all-important when you’re running a blog, and if you have an email list you can ask for feedback. What types of content does your list want to receive? If you can answer this question, your email marketing campaigns will become more effective. For many, having the option of this kind of feedback, a testing ground for their content, makes it easier to understand and fulfil the needs of their audience.

If you are blogging at the moment, you’re already doing the most difficult part. Beyond blogging, you need to make the additional effort to establish email marketing functionality, if you want to make the most efficient use of the traffic you generate. Traffic costs money and effort, and you don’t want to let any of it go to unnecessary waste. Some people who come across your blog will never be interested, no matter how many times you reach out to them. But what matters is that a number most definitely will engage with you and your content, and the same is true again when you market through email lists.

Email marketing costs next to no money at all, and it requires many of the same attributes as blogging in order to see success. If you’re doing one, you really ought to be doing the other, in order to make the most of the traffic you are fighting for in your market online.

Tags:

This post was written by

You can visit the for a short bio, more posts, and other information about the author.


Submissions & Subscriptions

Submit the post to Reddit, StumbleUpon, Digg or Del.icio.us.

Did you like it? Then subscribe to our RSS feed!



    Your words are your own, so be nice and helpful if you can. If this is the first time you're posting a comment, it might go into moderation. Don't worry, it's not lost, so there's no need to repost it! We accept clean XHTML in comments, but don't overdo it please.

    Current ye@r *