Why Bloggers Should Also Be SEO Experts

Filed as Blog Tips on November 21, 2013 4:14 pm

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Why bloggers should know SEOIn order to be effective blogging in today’s Internet, writers also need to realize that knowing about search engine optimization (SEO) isn’t left to programmers are Internet marketers. It’s no longer enough to write amazing content and expect it to get thousands of hits every month, much less each day.

Bloggers should know basic SEO techniques and keep up with the latest search engine trends and news in order to be successful with their blog posts.

Best SEO Practices Increase Traffic

Knowing what search engines are looking for can help you maintain best practices, which should increase your chances of regular search engine ranking and indexing. For instance, did you know that Google recently released a new feature called In-Depth articles, which they give special preference to articles that are  1500 words or more? In addition, Google is also looking out for duplicate content, which is content that is appeared on a different website or the same website before, as well as relevancy of content (which is part of its freshness factor). All of these attributes contribute toward greater traffic to your blog.

Drive More Engagement

making your blog better optimized for search engines also means optimizing it in the best possible way for your audience. Both search engines and readers appreciate fresh, new content that is well sourced and easy-to-read. Focusing on these types of blog posts can help increase search traffic and overall engagement on your post, which means more social shares and comments.

Know What Isn’t Working

along with knowing search engine optimization best practices, you should also know what the worst practices are. In the SEO community, there are two types of marketers: white hat and black hat. White hat SEO marketers focused on high-quality tactics that are geared towards what Google and other search engines want to see, like high-quality content. Conversely, black hat SEO are tactics that marketers have developed to “game” the search engines, like keyword stuffing, buying links and traffic, and hiding code for keywords throughout your website. Google is now cracking down on many bad SEO tactics (and even forbidding some shady websites from appearing in their search results), so it’s important to know what practices are bad seed can avoid them.

Where to Find Help

In no particular order, here are some great resources for bloggers that want to learn more about Internet marketing and search engine optimization:

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  1. By Adam Kielich posted on November 24, 2013 at 1:54 pm
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    The in-depth article feature is interesting because the typical SEO advice has long been that 300-400 word posts are best for SEO. Now Google is telling us something very different. I wonder, however, if the push towards the long articles is so Google knows what information is in-depth to index and map to add to its knowledge graph, which has the long term goal of eliminating the need to visit the websites the content originally came from.

    It will only be a matter of time, then, before Google gets sued for IP violations of stripping content from other websites to use in knowledge graph, since knowledge graph doesn’t cite information very well in SERP.

    Reply

  2. By Joe Manna posted on November 25, 2013 at 11:43 am
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    I agree for the most part. While I don’t think bloggers need to be SEO experts, I do think they should understand the big picture of how their content influences search engine visibility.

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