December 9, 2013

Ecommerce web design – understanding what it takes

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There are different elements involved in the creation and development of anything that you wish to present to a target audience and ecommerce web design is no exception. Understanding them holistically as well as in some detail will help you provide inputs to your web designer. Should you want to do it yourself, this knowledge will be pretty handy to have.

Let us look at some of the main elements. read more

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Should journalists help catch sources who commit crimes? Pierre Omidyar, Paul Carr, and Sarah Lacy debate

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Should journalists help catch sources who commit crimes? Pierre Omidyar, Paul Carr, and Sarah Lacy debate (via Pando Daily)

By David Holmes On December 8, 2013Last night, Paul Carr pointed to a tweet by Pierre Omidyar, the founder of a new investigative journalism outlet that employs Glenn Greenwald, that read, “Anybody who publishes stolen info should help catch the thief…


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December 6, 2013

How Listening to Music Can Make You a Better Blogger

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How listening to music can make you a better blogger

It’s a pretty common fact that many writers and bloggers listen to music while they are imposing their latest and greatest novels, short story, or blog post (it also helps conquer writer’s block). A 1993 study in literary journal nature stated that when the participants listened to a Mozart sonata, they scored higher on standardized tests of reasoning ability then participants to sat in silence. This allowed experts to reason that listening to music while completing a task that takes up abstract for spatial reasoning can positively influence work production. read more

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December 5, 2013

Freelance Writing Jobs Launches Resources Section

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Freelance Writing Jobs is one of the oldest, most trusted community for freelance writers. Founded by Deb Ng, who worked long and hard to build the community, the site was eventually taken into the fold of Splashpress Media, the same network Blog Herald belongs to. So yeah, FWJ is family, and as it goes with family, we’d like to share something special the FWJ crew has been working on: the FWJ Resources Area, a collection of freelance writing resources.

Freelance Writing Jobs Resources

 

What’s in it for you?

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December 4, 2013

Is PPC For Your Blog To Get Traffic Worth the Cost?

Blog PPC: is it worth the cost?

A paid search advertising campaign, sometimes called PPC (short for pay-per-click, which is the term that means an advertiser only pays on a per click basis, when a person clicks on their ad), are used by webmasters and marketers to push traffic to their websites and e-commerce sites. For many, the traffic they receive translates into massive amounts of sales or traffic, which not only brings more sales, but can allow the website to grow their online influence.

When it comes to blogging, more traffic from PPC campaigns have a lot of benefits, including:

  • Charge higher rates to website advertisers
  • Grow number of returning readers/users
  • Drive sign-ups for newsletters or giveaways
  • Promote important posts that highlight a new company service or event
  • Grow engagement through more social shares and comments, as more traffic usually equals more audience engagement.

For the majority of blogs, PPC ads aren’t used to drive product sales. Because of this, it can be hard to justify the cost. While Google AdWords occasionally sends out credits and coupon codes for beginning PPC advertisers, starting a blog PPC campaign requires know-how, patience, and initial cost.

Getting Started

If you don’t know how to build, launch, and maintain a PPC campaign, it is worthwhile to either pay someone to do it for you or to learn the entire process yourself. Google offers an AdWords certification program, as does Bing. In Google’s case, even though there is a cost to become certified, you can view the majority of the course materials for free. This can help you begin to craft a PPC campaign.

Available Platforms

It’s important to note that even though search engines are the main place for PPC campaigns, Twitter and Facebook also offer advertising (and Pinterest is also beginning to roll it out). This is a good solution if you want to target a specific demographic, based on their interests or profile details, like age or location. Facebook occasionally also offers promo codes for new advertisers as well.

Charting Results

In order to make sure any PPC campaign is worth its cost, be sure to track its traffic. Use UTM tags to verify when traffic is coming from PPC ads in Google Analytics and make sure it can be tracked all the way to a company’s other external pages that are outside of the blog, such as products or contact us. When you have analytical proof of your results, your PPC campaigns are much more likely to become invaluable.

 

photo credit: x-ray delta one via photopin cc

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Top Earning Blog Niches You Should Consider Mastering

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Anyone can start a blog. Practically anyone can earn money hiring himself out as a blogger/blog content writer. Earning good money by blogging – whether for yourself or as a blogger for someone else – is a totally different story, though. Blogs – and bloggers – are a dime a dozen, but it takes skill, talent, and a mastery of the topic to stand out.

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If you are a pro making a living out of writing, and you want your earnings to go up a notch, I suggest taking a look at these blog niches which will help you increase your worth. Of course, it goes without saying that you actually have to learn and exert effort before you can claim mastery and establish your authority in any niche. You can’t just spend a whole day on Wikipedia, and then go around proclaiming yourself as a guru!

If you are serious about making more money without being a hack, here are top earning blog niches that you might want to dive into. read more

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December 2, 2013

Forget Snapchat and WhatsApp for a second – Kik is the dark horse of the Internet

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Forget Snapchat and WhatsApp for a second – Kik is the dark horse of the Internet (via Pando Daily)

By Hamish McKenzie On November 29, 2013Facebook and Google were both said to be trying to buy WhatsApp. Japan’s Line is mulling an IPO. China’s WeChat is becoming a threat to the country’s equivailent of PayPal. Snapchat turned down a $3 billion…


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December 1, 2013

The Most Effective Ways to Protect Your Business from Major Threats

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Research published in Forbes found that only half of the new businesses that are started each year survive their first five years. Since getting a business off the ground and making it a success takes a lot of hard work, the last thing any business owner wants is for a threat to derail their success. However, the competitive nature of business means there are quite a few threats that can do just that. While there’s no way to completely eliminate those threats, the good news is there are plenty of steps you can take to protect your business from them. read more

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