Few names are as recognizable and highly regarded in the tech industry today as Google. When thinking of the latest and greatest trends in the industry, people often jump right to this tech giant. One of the areas that has been noticeably lacking in the vast portfolio of Google’s offerings are services related to cloud networking. Google has seen vast successes in areas like search, mobile, web apps, and a wide array of other consumer and enterprise offerings. This track record of success kept tech analysts on edge as they anticipated the release of Google Compute Engine, which remained in beta testing for a lengthy period of time. The recent announcement by Google executives that Google Compute Engine is out of beta sparked a flurry of interest from the public and media alike as it seems Google has released a major contender to become a top cloud application web hosting service in the coming months.
What Makes Google Compute Engine Special?
Google has never been a company that follows the status quo. With Google Compute Engine, Google raises the bar for their competition by establishing minimum standards of uptime for those using their infrastructure, a staggering 99.95% guarantee. Should Google fail to meet this promise, they will issue financial compensation as a result of any downtime. This reliable infrastructure is further bolstered by new developments in hardware used by Google. In their announcement, Google stated that they are releasing faster persistent disks as well as new sixteen-core instances with tremendous processing power.
Slashing Prices to Gain a Foothold
Joining the Infrastructure as a Service (IaaS) market this late in the game can be a significant challenge for any company. Google has sought to combat this challenge through significantly cutting their prices from their beta test period on persistent disks as well as standard instances. For those looking to save money and harness the tremendous computing power offered by Google, the company has suddenly become far more attractive. This has never been more important in a day and age when companies and agencies are looking to save money by migrating to cloud services. These price reductions will make Google far more marketable than previously expected and will likely give them a competitive edge when it comes time for companies, states, and federal agencies to migrate their networks to the cloud.
Google has also announced expanded support for different operating systems from what was initially offered in their testing phase. Originally only supporting two popular Linux builds combined with custom-built kernels, developers can now utilize any out-of-the-box Linux build and kernels for their needs. This expanded compatibility gives developers and companies the flexibility to develop custom Linux-based solutions on Google’s platform.
Amazon Web Services and IBM are also making bold strides in the cloud platform market, IBM most recently with their Watson cloud AI – but they both need to be on the lookout for Google as they begin to make headway into this space. This new competitor is going to continue to invest heavily in research, development, and support to ensure that it attracts and keeps clients using their infrastructure. While Google is still the newcomer in the cloud application web hosting market, analysts predict their impact will certainly grow in the near future.
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