Email marketing is still a powerful marketing and blog promotion tool despite the changes in the ways we communicate online. Although we’re seeing where social media is rapidly evolving the medium and effectiveness of conversations, email still has a place in reaching responsive audiences and building relationships. The trick to email marketing, and practically every other form of marketing online, is that we have to start respecting the medium, the process and the people we see as our users, readers and potential clients.
To market your blog successfully you’ll have to get out of the mindset of treating subscribers and readers of your blogs as mere users or statistics and start thinking of every single reader as a valued client with whom you value and are building a relationship. Email marketing is relationship building, not mass marketing like television ads. This attitude flows into all aspects of your blogging business and will reap greater rewards as you invest more in building relationships. It’s just that simple. Yet however simple the concept may be, it still requires patience and a long-term vision since no serious relationship is built overnight. [Read more…]