Authority is an oftentimes confused achievement which many bloggers attribute to raw vanity metrics such as likes, pins, shares and traffic. Although these indicators do often come as a result of authority, one has to dig a bit deeper to understand what’s driving this activity. Whether it’s a lucky placement in search engine result pages or traffic spikes from content that’s popular for a short period of time. The triggers count.
Authority, in my opinion, relates more to a blogger’s ability to create new ideas that spread throughout the internet, garner a responsive following, regardless of posting frequency or any other variables, command influence within a niche and drive readers to action and perform among the changing tides of search engine, for the long-term. Authority demands respect and value. [Read more…]